Connecting with customers on a personal level is the ultimate goal for any marketing team. One way to do this is to avoid mass production of generic advertisements, newsletters and postcards. If you have yet to discover variable data printing, then this is your missing link to making the most of … [Read more...]
Beyond the Medium: Bring Digital to Your Tradeshow Printing with Interactive Print
First we had the barcode label attached to documents that could be scanned, typically reserved for warehousing inventories. Then along came QR codes, user friendly, attached to posters, brochures, business cards and letterheads. Using the scanner on your mobile device, a QR code allows you access to … [Read more...]
Prepping for Print: Begin The Design
We've covered quite a bit on creative process and developing various campaigns, time to get back to our roots—print. Let's assume you've already come up with that clever hook and have the photo or graphic in mind to tie it together, now it's time to put it together with pixels and points. Choose … [Read more...]
Marketing Tips from Your Child’s Lemonade Stand
Retrograde to the days of your childhood, when lemonade stands didn’t involve lawsuits and city ordinances. Those, as most old timers say, were the good old days. Today if your kids are even permitted to open a lemonade stand, the age of the Internet places a lot more pressure on their marketing … [Read more...]
Designing Direct Mail Campaigns That Work
All too often we see direct mail designs come in that are well-intentioned, but we know right off the bat, the well-intentioned design simply won't receive the response the client's after. After several revisions with our in-house design team, we are able to deliver a compelling, ready-to-rock … [Read more...]
Designing The Perfect Holiday Card
It's that time of year again: fill up your calendar with holiday parties, shopping for gifts, work on closing a few more deals before the years' end, and of course, send out holiday cards to colleagues, customers, family, and friends. You've been down the road of store-bought cards before, and … [Read more...]
Chicago Printer MidAmerican Printing Systems Invests In Next-Gen Digital Printing
CHICAGO, IL, SEPTEMBER 25, 2017 — MidAmerican Printing Systems, Inc., a Chicago, IL-based commercial printing business announced the acquisition of a next-generation digital printing system enabling higher throughput, more accurate imaging, and lower operating cost than previous. This acquisition … [Read more...]
Getting the Best Bang for Your Printing Dollar
The search for printing companies in Chicago often boils down to one issue, print quality. If you can save a few bucks, but your finished flyers feature an irregular logo shape, then your money is as good as wasted. What about going with a printing company in Chicago you’ve been with for decades … [Read more...]
University Welcome Packet Printing
As an academic institution the welcome packet you provide is the first impression you create for your students and their families. It is a greeting that sets the tone and a connection to their new school. Finding a way to package the emotional content is your first assignment with a university … [Read more...]
Develop More Loyal Customers Through Integrated Marketing
Establishing your brand is more than creating an eye-catching logo or using the right font. A solid brand and selling campaign requires a thoughtful integrated marketing approach. After all, you wouldn’t want your company logo to appear in a variety of color schemes, your business name to be in … [Read more...]
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