Moving to the finish line with magazine printing involves a few last-minute tasks. Prior to printing your magazine for distribution you want the opportunity to test out the publication. Typos, unaligned margins and grainy graphics—these are all avoidable if you complete these final checks. Check … [Read more...]
Selling Magazines or Magazines for Selling?
As you sit down to figure out your annual budget for next year consider the use of magazine printing. In addition to serving as a product catalog, a magazine is a walking advertisement for your business. It also sets you up as an expert in your line of work. Discover all that you have to gain by … [Read more...]
Tips For Launching A Successful Multi-Touch Marketing Campaign
Getting in touch with your customer base isn't as simple as it used to be. Consumers have so many outlets pulling at their attention, from social media to TV commercials and magazine ads. It is increasingly difficult to pinpoint that sweet spot for marketing. That is where multi-touch marketing … [Read more...]
What Makes a Good Printing Company and How Do You Find One?
If your printing company provides you with quality, consistency and reliability, then why would you look for a new commercial printer? The most common answer is “I’m in search of the lowest cost.” Sure, we all want to save money. But at what cost? A quality printing company goes above and beyond. … [Read more...]
Magazine Printing: Choose Your Binding and Finish Coating
Next up in our series of articles designed to help you make decisions as you print a magazine, we are going to discuss binding and coating. These two relatively uncommon terms say a lot about the final printed product from your magazine printer. By understanding your options prior to placing your … [Read more...]
Magazine Printing: What To Know Before You Order
An ideal solution for stimulating the marketing aspect of most businesses is through magazine printing. Whether you are choosing an upstart mag to gather initial interest in your company, or an organizational publication to share with potential and new employees, magazines afford a great margin on … [Read more...]