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How Digital Printing Continues To Revolutionize Marketing

March 10, 2020 by MidAmerican Printing

Digital Printing, Oversized Printing

Digital printing has revolutionized the printing industry completely, from labor cost to finished product. Using digital printing, Chicago merchants can save money over traditional printing while getting a richly satisfying result in their finished products. In a large metropolitan area such as the city of Chicago, printing is a crucial element in business. Printing is used for marketing and advertising pieces from printed sales receipts to large banner ads on billboards and buses. The ability to lower costs from design to production and easily make alterations when desired allows printers to present their best work at a cost that makes printing highly affordable for everyone.

Digital Printing Chicago

Digital printing is fast. It offers a very quick turnaround for production of short runs. This fact is a distinct advantage over traditional printing methods which are timely for larger runs. For modern business needs that require fast delivery at minimal costs, digital printing is the best choice. Last minute signage, pamphlets or handouts can be completed quickly for affordable pricing.

Affordable Short Runs

Short runs used to be budget killers due to setup fees and labor costs. However, digital printing alleviates the higher cost of short runs. With the ability for a fast turnaround, and more cost-effective printing for short runs, businesses do not lose money on printing expenses for last-minute meetings, additional attendees at seminars or plan changes at the last minute.

Since much of business is done on-the-fly these days, quick and affordable short run printing jobs can really help with the bottom line.  A qualified commercial printing business will be able to cost a print job for digital and transition to litho as the economics of scale begin to make more sense.

Variable Data Printing

Digital printing in Chicago can be altered through the use of variable data printing. Since the print run is controlled by computer, the data changes can be substituted during a large run. The data is changed and inserted where required. Changes can be made to each item for personalized letters, custom graphics or location.  This enables businesses to personalize messages, greetings, and graphics to suit their target customer with each individual mailer.

Variable data printing is an asset for creating a customized product with very little customization needed. Customization appeals to customers who want a personal touch, while creating very little extra labor on the part of the printer.

High-Quality Printing

Proofs can be reviewed quickly with digital printing. Chicago vendors can approve proofs from an email or in person easily because the proof is an exact copy of the finished product. Mistakes and changes can be seen immediately in the proof and corrected on the computer for a subsequent proof to be run.

Digitally printed pieces are the highest quality whether they are for a small meeting or a larger auditorium full of prospects. Additionally, a last-minute order increase is easy to produce and deliver. With digital printing, Chicago businesses can get the word out to as many people as they want at any time.

If you’re looking to increase your impact and response rate, consider utilizing digital printing to personalize your messages.  To find out more, contact us to learn how digital printing can enhance your next print marketing project.

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Have a question or looking for a price quote on an upcoming project? If so, please either give us a call at (312) 663-4720 or fill out the form below and you will be contacted within 24 hours.
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    Describe your project for us. What is the overall size? What is the final folded size? Do you have a specific paper stock in mind? Is the printing treatment 1, 2, 3 or 4-color? Is it printed 1-sided or 2-sided? If you want it bound, is your preference saddle stitched, spiral bounded or something else?
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Filed Under: Blog, Digital Printing Tagged With: Digital Printing, general printing

Comments

  1. Marie Watson says

    March 10, 2017 at 1:54 pm

    Thanks for explaining how much digital marketing has changed the marketing world. I like that it is fast so you can have the option to do fast or last minute orders of products. If I ever open up a business, I will definitely have to look into my digital printing options.

  2. Runprintuk says

    October 15, 2018 at 4:20 am

    Love your resources! I appreciate your details and depth writing style and all your eye cache points was so awesome.

  3. Runprintuk says

    November 22, 2018 at 1:29 am

    Thanks for the article, it was very helpful.

  4. Gillian Babcock says

    December 18, 2018 at 8:57 pm

    My brother has a store and wants to have a big sign to attract more customers. It was explained here that digital printing is fast and offers a quick turnaround for the production. Furthermore, it’s recommended to hire professionals for quality digital printing.

  5. canadaprintsrvstoronto says

    May 13, 2020 at 8:59 am

    The Printing Revolution is considered as the most important event in the history of printing today particularly the digital printing which is highly affordable yet print out with quality.

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