The United States Postal Service reports 523 million pieces of mail are exchanged by their carriers in a single day. That is astounding in terms of direct mail usage. Furthermore of these pieces of mail, 98 percent of customers get their mail from their box daily and over 75 percent sort through it on the spot. For those interested in direct mail marketing these figures prove the power of this form of marketing. While email marketing and telephone marketing are easily bypassed thanks to spam boxes and voice mail services, direct mail offers the greatest value in getting your message directly into the hands of your audience. A physical piece of mail that has weight and visual impact, which is physically touched by a consumer, is much less likely to be ignored in comparison to other marketing mediums.
Flash Sales and Promotions
Use mailing and fulfillment services in the best manner possible to ensure that your direct mail marketing campaign is a success. In the form of flash sales and promotions, your campaign can offer a direct benefit to the consumer, such as a coupon or sales notification. Keep in mind that using this form of marketing for promotional campaigns only works for the short term, as consumers are less likely to get excited about continually arriving sales and events. Make use of the space by including a message that evokes a response or stimulates a mood by the consumer. Include every bit of contact information you have, such as your website, social media profile links and a map to your physical location. Give the consumer something that they want and make it easy for them to find you to fulfill their newly found desire.
Reminders and Informational Tools
For a company just starting out, use direct mail marketing to initiate consumers into your brand. Provide the consumer with basic information about who you are and what you are offering your customers. Instill the prospective customer with your brand message so that they can determine whether or not your company offers something they are interested in having. By focusing on your target customer with your direct marketing and fulfillment, you stand to gain a far stronger loyalty while saving money with marketing. Find your target customer by choosing a direct marketing service that offers data services and list management. By using direct mail to remind your customers periodically about your services or product, you garner the long-term support of your clients. Specific ways to approach an informative or reminder-style marketing medium is through quarterly newsletters, birthday greetings, or holiday cards.
Information Gathering Tools
If you are interested in learning more about your targeted customer use direct mail services to send out surveys and questionnaires. Include an incentive for completion, such as a free item or percentage off their next purchase, to increase the rate of response. Using surveys and questionnaires, you can learn a great deal about your consumer, such as updated contact information, income level and job status.
Direct mail offers an easy to measure means of marketing. You can determine who you are reaching, unlike with email campaigns, and you stand a stronger chance at connecting physically with your target consumer. To learn more about direct mail marketing and fulfillment services, contact MidAmerican Printing Services, Inc. of Chicago today.