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How Digital Printing Continues To Revolutionize Marketing

March 10, 2020 by MidAmerican Printing

Digital Printing, Oversized Printing

Digital printing has revolutionized the printing industry completely, from labor cost to finished product. Using digital printing, Chicago merchants can save money over traditional printing while getting a richly satisfying result in their finished products. In a large metropolitan area such as the … [Read more...]

Filed Under: Blog, Digital Printing Tagged With: Digital Printing, general printing

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What Consumer Behavior Tells You About Marketing

February 8, 2020 by MidAmerican Printing

Consumer purchasing behavior - Test Your Print Marketing

The New Coke. Pizza Hut Low-Calorie Pizza. Earring Magic Ken. What do all of these have in common? They are products that consumers said they wanted, but when the products were introduced, they flopped. As consumer behavioral consultants know, consumers often have little true understanding of … [Read more...]

Filed Under: Blog, Marketing Tagged With: Digital Printing

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Boost Customer Loyalty Through Personalized Printing

March 19, 2019 by MidAmerican Printing

Personalized Printing for Direct Mail

Stock layouts and templates give your business a generic look. Yet you want to stand out from the competition so your customers will remember your business. Enter the realm of personalized printing. Customers looking for a brand in which to develop a loyalty need to have a way to connect. Your brand … [Read more...]

Filed Under: Blog Tagged With: Digital Printing, Direct Mail, Every Door Direct Mail, general printing, printing companies, printing company

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Tips For Launching A Successful Multi-Touch Marketing Campaign

November 15, 2018 by MidAmerican Printing

Multi-touch marketing with direct mail marketing

Getting in touch with your customer base isn't as simple as it used to be. Consumers have so many outlets pulling at their attention, from social media to TV commercials and magazine ads. It is increasingly difficult to pinpoint that sweet spot for marketing. That is where multi-touch marketing … [Read more...]

Filed Under: Blog, Digital Printing, Magazine Printing, Mailing and Fulfillment, Marketing Tagged With: chicago printing company, Digital Printing, Direct Mail, Every Door Direct Mail, general printing, printing companies, printing company, printing company in chicago

Home / Archives for Digital Printing

Chicago Printer MidAmerican Printing Systems Invests In Next-Gen Digital Printing

September 25, 2017 by MidAmerican Printing

Digital Printer in Chicago, IL

CHICAGO, IL, SEPTEMBER 25, 2017 — MidAmerican Printing Systems, Inc., a Chicago, IL-based commercial printing business announced the acquisition of a next-generation digital printing system enabling higher throughput, more accurate imaging, and lower operating cost than previous.  This acquisition … [Read more...]

Filed Under: Blog, Digital Printing, Press Releases Tagged With: chicago printing company, Digital Printing, printing company in chicago

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Develop More Loyal Customers Through Integrated Marketing

April 9, 2017 by MidAmerican Printing

Print Advertising and Integrated Marketing

Establishing your brand is more than creating an eye-catching logo or using the right font.  A solid brand and selling campaign requires a thoughtful integrated marketing approach. After all, you wouldn’t want your company logo to appear in a variety of color schemes, your business name to be in … [Read more...]

Filed Under: Blog, Digital Printing, Mailing and Fulfillment, Marketing Tagged With: chicago printing company, Digital Printing, Direct Mail, Every Door Direct Mail, general printing, Print Design, printing companies, printing company, printing company in chicago

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How Color Printing Companies Handle Self-Publishing

June 27, 2016 by MidAmerican Printing

Book Printer in Chicago, IL

Self-publishing has exploded in the book industry, completely revolutionizing the system with ebooks and ereaders. You can literally write anything and set it up to be an ebook to sell online at places like Amazon. But what do you do when you are ready to bind your ebook? You’ll need to opt for the … [Read more...]

Filed Under: Blog, Digital Printing Tagged With: book printer, book printing, chicago printing company, Digital Printing, printing companies, printing company, printing company in chicago

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What Makes a Good Printing Company and How Do You Find One?

March 28, 2016 by MidAmerican Printing

Printing Companies in Chicago, IL

If your printing company provides you with quality, consistency and reliability, then why would you look for a new commercial printer? The most common answer is “I’m in search of the lowest cost.” Sure, we all want to save money. But at what cost? A quality printing company goes above and beyond. … [Read more...]

Filed Under: Blog, Digital Printing, Magazine Printing Tagged With: Digital Printing, general printing, Litho Printing, magazine printer, magazine printing, printing companies, printing company

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Use Personalization to Save on Postal Costs

June 29, 2015 by MidAmerican Printing

Personalized Printing

  As marketers, we live in a world of never-ending postal rate increases. Fortunately, there are steps you can take to offset those costs. To make the value even sweeter, those steps can make your marketing more effective, too. Let’s look at a few of them. 1. Clean up your … [Read more...]

Filed Under: Blog, Digital Printing Tagged With: Digital Printing

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Interactivity Gets Results!

June 26, 2015 by MidAmerican Printing

Interactive Printing

  There is a reason pet stores put kittens and puppies into open cages in the center of the main aisle. Customers who reach out and pet them are more likely to buy one. The same concept also works in print. People who interact with a printed piece are more likely to respond to its … [Read more...]

Filed Under: Blog, Digital Printing Tagged With: Digital Printing

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COVID-19 Response: We’re Open As An Essential Business

How Digital Printing Continues To Revolutionize Marketing

What Consumer Behavior Tells You About Marketing

Reach Your Audience with Offset Printing

Designing a Trade Show Flyer That Stands Out

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Thanks for the beautiful printing job. The books look really nice – color, ink coverage, paper stock, everything. You guys do great work. Of all the things I lose sleep over, your printing work isn’t one of them. I really appreciate how reliable and great you all are!
Sarah S.
A HUGE thank you to you and your team on your assistance in making the DNI stationary happen for the reveal today.  It was like Christmas this morning in Dallas and I am so thankful to have been there and partake in unwrapping the gifts.
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