The New Coke. Pizza Hut Low-Calorie Pizza. Earring Magic Ken. What do all of these have in common? They are products that consumers said they wanted, but when the products were introduced, they flopped. As consumer behavioral consultants know, consumers often have little true understanding of … [Read more...]
Save Money; Use 1:1 Printing
When we think of 1:1 marketing, we think about higher response rates, increased customer loyalty, and larger order sizes. But how about lowering the cost of business? Because marketers often think of personalization as increasing the cost per piece, the idea of using it to lower cost of business … [Read more...]