Getting in touch with your customer base isn't as simple as it used to be. Consumers have so many outlets pulling at their attention, from social media to TV commercials and magazine ads. It is increasingly difficult to pinpoint that sweet spot for marketing. That is where multi-touch marketing … [Read more...]
Develop More Loyal Customers Through Integrated Marketing
Establishing your brand is more than creating an eye-catching logo or using the right font. A solid brand and selling campaign requires a thoughtful integrated marketing approach. After all, you wouldn’t want your company logo to appear in a variety of color schemes, your business name to be in … [Read more...]
How to Reduce Direct Mail Marketing Costs
One size fits all would be a great way to figure out the cost of direct mail. However, this is hardly the case. If you want to get the best bang for your marketing money, you have to look at streamlining your direct mail advertising costs. Rather than using a fixed size of direct mail, i.e. post … [Read more...]
Understanding Marketing Lists
Do you receive those tempting emails from list sellers offering what they claim is a "qualified lead list" for as little as $1/address? Skeptical? Good call. If you've ever taken the time personally or hired interns to build your own list, you know what it takes to gather good data. Hunt … [Read more...]
Maximize Your ROI with Multichannel Direct Response Marketing
You have a limited marketing and advertising budget, so you set up a marketing campaign, let it run it's course, analyze the response. Unsure if it's the best way to get in front of your audience, you start advertising in a new channel, possibly with a different vendor and evaluate response for … [Read more...]
Boost Customer Loyalty Through Personalized Printing
Stock layouts and templates give your business a generic look. Yet you want to stand out from the competition so your customers will remember your business. Enter the realm of personalized printing. Customers looking for a brand in which to develop a loyalty need to have a way to connect. Your brand … [Read more...]
Creating Print Advertisements for Today’s Customer
Deciphering the code behind strong print advertising, that’s your mission as you seek the best method for reaching customers. You need to figure out how to stay ahead of the curve while using the traditional form of print marketing. Fortunately, there are many successful examples to guide your … [Read more...]
Every Door Direct Mail Explained
What is Every Door Direct Mail? Every Door Direct Mail enables you to extend your customer reach via saturation mail without the need for mailing lists, permits, and the associated fees. With Every Door Direct Mail, you create a saturation mailing without applying individual names and addresses to … [Read more...]