Getting in touch with your customer base isn't as simple as it used to be. Consumers have so many outlets pulling at their attention, from social media to TV commercials and magazine ads. It is increasingly difficult to pinpoint that sweet spot for marketing. That is where multi-touch marketing … [Read more...]
Prepping for Print: Begin The Design
We've covered quite a bit on creative process and developing various campaigns, time to get back to our roots—print. Let's assume you've already come up with that clever hook and have the photo or graphic in mind to tie it together, now it's time to put it together with pixels and points. Choose … [Read more...]
Marketing Tips from Your Child’s Lemonade Stand
Retrograde to the days of your childhood, when lemonade stands didn’t involve lawsuits and city ordinances. Those, as most old timers say, were the good old days. Today if your kids are even permitted to open a lemonade stand, the age of the Internet places a lot more pressure on their marketing … [Read more...]
Designing The Perfect Holiday Card
It's that time of year again: fill up your calendar with holiday parties, shopping for gifts, work on closing a few more deals before the years' end, and of course, send out holiday cards to colleagues, customers, family, and friends. You've been down the road of store-bought cards before, and … [Read more...]
Getting the Best Bang for Your Printing Dollar
The search for printing companies in Chicago often boils down to one issue, print quality. If you can save a few bucks, but your finished flyers feature an irregular logo shape, then your money is as good as wasted. What about going with a printing company in Chicago you’ve been with for decades … [Read more...]
University Welcome Packet Printing
As an academic institution the welcome packet you provide is the first impression you create for your students and their families. It is a greeting that sets the tone and a connection to their new school. Finding a way to package the emotional content is your first assignment with a university … [Read more...]
Develop More Loyal Customers Through Integrated Marketing
Establishing your brand is more than creating an eye-catching logo or using the right font. A solid brand and selling campaign requires a thoughtful integrated marketing approach. After all, you wouldn’t want your company logo to appear in a variety of color schemes, your business name to be in … [Read more...]
Maximize Your ROI with Multichannel Direct Response Marketing
You have a limited marketing and advertising budget, so you set up a marketing campaign, let it run it's course, analyze the response. Unsure if it's the best way to get in front of your audience, you start advertising in a new channel, possibly with a different vendor and evaluate response for … [Read more...]
Selling Magazines or Magazines for Selling?
As you sit down to figure out your annual budget for next year consider the use of magazine printing. In addition to serving as a product catalog, a magazine is a walking advertisement for your business. It also sets you up as an expert in your line of work. Discover all that you have to gain by … [Read more...]
Boost Customer Loyalty Through Personalized Printing
Stock layouts and templates give your business a generic look. Yet you want to stand out from the competition so your customers will remember your business. Enter the realm of personalized printing. Customers looking for a brand in which to develop a loyalty need to have a way to connect. Your brand … [Read more...]