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How Digital Printing Continues To Revolutionize Marketing

March 10, 2020 by MidAmerican Printing

Digital Printing, Oversized Printing

Digital printing has revolutionized the printing industry completely, from labor cost to finished product. Using digital printing, Chicago merchants can save money over traditional printing while getting a richly satisfying result in their finished products. In a large metropolitan area such as the … [Read more...]

Filed Under: Blog, Digital Printing Tagged With: Digital Printing, general printing

Home / Archives for general printing

Boost Customer Loyalty Through Personalized Printing

March 19, 2019 by MidAmerican Printing

Personalized Printing for Direct Mail

Stock layouts and templates give your business a generic look. Yet you want to stand out from the competition so your customers will remember your business. Enter the realm of personalized printing. Customers looking for a brand in which to develop a loyalty need to have a way to connect. Your brand … [Read more...]

Filed Under: Blog Tagged With: Digital Printing, Direct Mail, Every Door Direct Mail, general printing, printing companies, printing company

Home / Archives for general printing

Tips For Launching A Successful Multi-Touch Marketing Campaign

November 15, 2018 by MidAmerican Printing

Multi-touch marketing with direct mail marketing

Getting in touch with your customer base isn't as simple as it used to be. Consumers have so many outlets pulling at their attention, from social media to TV commercials and magazine ads. It is increasingly difficult to pinpoint that sweet spot for marketing. That is where multi-touch marketing … [Read more...]

Filed Under: Blog, Digital Printing, Magazine Printing, Mailing and Fulfillment, Marketing Tagged With: chicago printing company, Digital Printing, Direct Mail, Every Door Direct Mail, general printing, printing companies, printing company, printing company in chicago

Home / Archives for general printing

Prepping for Print: Begin The Design

April 24, 2018 by MidAmerican Printing

Design a Flyer, Design for Print in Chicago, IL

We've covered quite a bit on creative process and developing various campaigns, time to get back to our roots—print.  Let's assume you've already come up with that clever hook and have the photo or graphic in mind to tie it together, now it's time to put it together with pixels and points. Choose … [Read more...]

Filed Under: Blog, Marketing Tagged With: Designing For Print, general printing

Home / Archives for general printing

Marketing Tips from Your Child’s Lemonade Stand

April 5, 2018 by MidAmerican Printing

Marketing Tips from a Lemonade Stand

Retrograde to the days of your childhood, when lemonade stands didn’t involve lawsuits and city ordinances. Those, as most old timers say, were the good old days. Today if your kids are even permitted to open a lemonade stand, the age of the Internet places a lot more pressure on their marketing … [Read more...]

Filed Under: Blog, Marketing Tagged With: conventions, general printing, trade shows

Home / Archives for general printing

Designing The Perfect Holiday Card

November 21, 2017 by MidAmerican Printing

Holiday Card Printing

It's that time of year again: fill up your calendar with holiday parties, shopping for gifts, work on closing a few more deals before the years' end, and of course, send out holiday cards to colleagues, customers, family, and friends.  You've been down the road of store-bought cards before, and … [Read more...]

Filed Under: Blog, Digital Printing Tagged With: chicago printing company, Designing For Print, general printing, Print Design

Home / Archives for general printing

Getting the Best Bang for Your Printing Dollar

August 30, 2017 by MidAmerican Printing

Best quality printing companies in Chicago

The search for printing companies in Chicago often boils down to one issue, print quality. If you can save a few bucks, but your finished flyers feature an irregular logo shape, then your money is as good as wasted. What about going with a printing company in Chicago you’ve been with for decades … [Read more...]

Filed Under: Blog, Marketing Tagged With: conventions, general printing, trade shows

Home / Archives for general printing

University Welcome Packet Printing

June 10, 2017 by MidAmerican Printing

Print Student Welcome Packets for Colleges & Universities

As an academic institution the welcome packet you provide is the first impression you create for your students and their families. It is a greeting that sets the tone and a connection to their new school. Finding a way to package the emotional content is your first assignment with a university … [Read more...]

Filed Under: Blog, Mailing and Fulfillment Tagged With: College Printer, Designing For Print, general printing, Print Design, printing companies, University Printing

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Develop More Loyal Customers Through Integrated Marketing

April 9, 2017 by MidAmerican Printing

Print Advertising and Integrated Marketing

Establishing your brand is more than creating an eye-catching logo or using the right font.  A solid brand and selling campaign requires a thoughtful integrated marketing approach. After all, you wouldn’t want your company logo to appear in a variety of color schemes, your business name to be in … [Read more...]

Filed Under: Blog, Digital Printing, Mailing and Fulfillment, Marketing Tagged With: chicago printing company, Digital Printing, Direct Mail, Every Door Direct Mail, general printing, Print Design, printing companies, printing company, printing company in chicago

Home / Archives for general printing

Maximize Your ROI with Multichannel Direct Response Marketing

November 25, 2016 by MidAmerican Printing

Direct Mail Marketing ROI

You have a limited marketing and advertising budget, so you set up a marketing campaign, let it run it's course, analyze the response.  Unsure if it's the best way to get in front of your audience, you start advertising in a new channel, possibly with a different vendor and evaluate response for … [Read more...]

Filed Under: Blog, Marketing Tagged With: Direct Mail, Every Door Direct Mail, general printing

Home / Archives for general printing
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Recent Blog Posts

COVID-19 Response: We’re Open As An Essential Business

How Digital Printing Continues To Revolutionize Marketing

What Consumer Behavior Tells You About Marketing

Reach Your Audience with Offset Printing

Designing a Trade Show Flyer That Stands Out

Testimonials

Thanks for the beautiful printing job. The books look really nice – color, ink coverage, paper stock, everything. You guys do great work. Of all the things I lose sleep over, your printing work isn’t one of them. I really appreciate how reliable and great you all are!
Sarah S.
A HUGE thank you to you and your team on your assistance in making the DNI stationary happen for the reveal today.  It was like Christmas this morning in Dallas and I am so thankful to have been there and partake in unwrapping the gifts.
Alison Baumann

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