In December of 2011, MidAmerican Printing Systems invested in two new pieces of machinery, the Xerox iGen4™ and the KBA 105. As stated by President Jerry Freund, “this is an investment in our employees, our customers and Chicago. In order to be at the forefront of our industry and provide our … [Read more...]
10 Pitfalls Marketers Must Avoid When Preparing a Direct Mail Campaign
After interviewing our resident Mail Processing Gurus, we wanted to share 10 of the most common pitfalls that can cost marketers thousands of dollars and derail a well-intended direct mail initiative. Go First Class at Coach Pricing… The US Postal Service offers a special first class postage … [Read more...]