It's that time of year again: fill up your calendar with holiday parties, shopping for gifts, work on closing a few more deals before the years' end, and of course, send out holiday cards to colleagues, customers, family, and friends. You've been down the road of store-bought cards before, and … [Read more...]
University Welcome Packet Printing
As an academic institution the welcome packet you provide is the first impression you create for your students and their families. It is a greeting that sets the tone and a connection to their new school. Finding a way to package the emotional content is your first assignment with a university … [Read more...]
Magazine Printing: The Final Checks Before Print
Moving to the finish line with magazine printing involves a few last-minute tasks. Prior to printing your magazine for distribution you want the opportunity to test out the publication. Typos, unaligned margins and grainy graphics—these are all avoidable if you complete these final checks. Check … [Read more...]
Develop More Loyal Customers Through Integrated Marketing
Establishing your brand is more than creating an eye-catching logo or using the right font. A solid brand and selling campaign requires a thoughtful integrated marketing approach. After all, you wouldn’t want your company logo to appear in a variety of color schemes, your business name to be in … [Read more...]
Designing a Trade Show Flyer That Stands Out
Finding ways to flash your services or products for your company via a trade show flyer makes all the difference. After all, you are competing with your top competitors as a trade show exhibitor and need to make your business stand out from the crowd. Trade shows can become your greatest asset if … [Read more...]
Magazine Printing: Choose Your Binding and Finish Coating
Next up in our series of articles designed to help you make decisions as you print a magazine, we are going to discuss binding and coating. These two relatively uncommon terms say a lot about the final printed product from your magazine printer. By understanding your options prior to placing your … [Read more...]
Print Boot Camp for Designers: Part 3- Moving from Screen to Print
Today in our third part of the Print Boot Camp for Designers we are completing the mission of designing for print. We have provided you with the tools you need regarding print dimension, color and font. Now it is time to look at the all-inclusive print ad layout. Using a pre-print checklist, you … [Read more...]
Print Boot Camp for Designers: Part 2- How to Choose Colors and Fonts
Welcome to our second post in the Print Boot Camp for Designers series. Today we are talking about designing for print, more specifically, how to choose the best colors and choosing a font. As a graphic designer you are most likely using a back-lit computer screen to create a layout, graphic or … [Read more...]
Print Boot Camp for Designers: Part 1 – Starting Your Design For Print
As a graphic designer your top priority is to create a stand-out illustration, image or cohesive content design that suits your customers’ demands. Yet if you stop at that point you are doing your customers a disservice. In today’s market a graphic designer has to translate their creation to … [Read more...]
Creating Print Advertisements for Today’s Customer
Deciphering the code behind strong print advertising, that’s your mission as you seek the best method for reaching customers. You need to figure out how to stay ahead of the curve while using the traditional form of print marketing. Fortunately, there are many successful examples to guide your … [Read more...]