Getting in touch with your customer base isn't as simple as it used to be. Consumers have so many outlets pulling at their attention, from social media to TV commercials and magazine ads. It is increasingly difficult to pinpoint that sweet spot for marketing. That is where multi-touch marketing … [Read more...]
Chicago Printer MidAmerican Printing Systems Invests In Next-Gen Digital Printing
CHICAGO, IL, SEPTEMBER 25, 2017 — MidAmerican Printing Systems, Inc., a Chicago, IL-based commercial printing business announced the acquisition of a next-generation digital printing system enabling higher throughput, more accurate imaging, and lower operating cost than previous. This acquisition … [Read more...]
Develop More Loyal Customers Through Integrated Marketing
Establishing your brand is more than creating an eye-catching logo or using the right font. A solid brand and selling campaign requires a thoughtful integrated marketing approach. After all, you wouldn’t want your company logo to appear in a variety of color schemes, your business name to be in … [Read more...]
Selling Magazines or Magazines for Selling?
As you sit down to figure out your annual budget for next year consider the use of magazine printing. In addition to serving as a product catalog, a magazine is a walking advertisement for your business. It also sets you up as an expert in your line of work. Discover all that you have to gain by … [Read more...]
Designing a Trade Show Flyer That Stands Out
Finding ways to flash your services or products for your company via a trade show flyer makes all the difference. After all, you are competing with your top competitors as a trade show exhibitor and need to make your business stand out from the crowd. Trade shows can become your greatest asset if … [Read more...]
How Color Printing Companies Handle Self-Publishing
Self-publishing has exploded in the book industry, completely revolutionizing the system with ebooks and ereaders. You can literally write anything and set it up to be an ebook to sell online at places like Amazon. But what do you do when you are ready to bind your ebook? You’ll need to opt for the … [Read more...]
OUR NEW ADDITIONS – THE IGEN4 AND KBA 105
In December of 2011, MidAmerican Printing Systems invested in two new pieces of machinery, the Xerox iGen4™ and the KBA 105. As stated by President Jerry Freund, “this is an investment in our employees, our customers and Chicago. In order to be at the forefront of our industry and provide our … [Read more...]
Every Door Direct Mail Explained
What is Every Door Direct Mail? Every Door Direct Mail enables you to extend your customer reach via saturation mail without the need for mailing lists, permits, and the associated fees. With Every Door Direct Mail, you create a saturation mailing without applying individual names and addresses to … [Read more...]