Getting in touch with your customer base isn’t as simple as it used to be. Consumers have so many outlets pulling at their attention, from social media to TV commercials and magazine ads. It is increasingly difficult to pinpoint that sweet spot for marketing. That is where multi-touch marketing comes in. Instead of choosing a single marketing outlet, you transit your message via a multitude of marketing mediums. As your leading direct mail printer here in Chicago, we want to help you make the most of your next multi-touch marketing campaign.
Choose the Communication Channels
The internet, social media, cable TV commercials, direct mail, email, newspaper ads…the list of possible marketing mediums goes on and on. Sure, multi-touch marketing is meant to spread a marketing message in a horizontal manner. However, if you choose too many communication channels, your message will spread too thin. Avoid this complication by speaking with printing companies in Chicago, as well as your online marketing team. Look at the bevy of options you have, and then streamline those into the top five for your particular campaign.
Planning the Marketing Message
Now that you have chosen the handful of channels that will implement your message, it’s time to figure out what you want to share. Whatever the marketing campaign, the overall message must be consistent across each of the communication channels. The key to a successful multi-touch marketing campaign is to stay on message no matter what channel you are broadcasting it on.
Selecting Experts in Delivery
Every communication channel has its own pros, cons and secrets for success. The people most likely to know the ins and outs of a particular channel are the experts who work with that medium on a regular basis. They are in touch with the latest trends and technology. Just as you went horizontal with your choice of multiple marketing mediums, you will want to go vertical with your choice of experts for delivery.
For example, if you are also utilizing a social media campaign, you will want to hire an expert in social media marketing who is experienced with your particular industry. On the other hand, if you are creating a direct mail campaign you need the best printing companies in Chicago to ensure you choose the top direct mail printer for your project. When you choose a Chicago printing company make sure to ask about their experiences and results with the specific communication channels you are utilizing for your campaign. By working with the top of the totem poll for each of the communication channels, your multi-touch marketing campaign has the greatest chance of a solid return on your investment.