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"We exceeded everyone's expectations,
including our primary sponsor, The US Department of Commerce!"
- Richard Paullin, CEO, Illinois District Export
Council
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Client Type
Association
Project
Asia/Pacific Midwest Business Conference
Challenge
To plan and create marketing and conference materials for the inaugural
Asia/Pacific Midwest Business Conference in under sixty days.
To attract 200 U.S. exporters to participate in the conference.
Capabilities Utilized
Marketing & Communications Consulting, Graphic Design, Commercial
Offset Printing, Digital Printing, Mailing & Fulfillment
Results
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Completed conference strategy, planning, and collateral development
in less than two-months. |
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Established Asia/Pacific Midwest Business Conference as a
valuable educational and networking opportunity for the U.S.
Exporting community. |
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Saved 34% on mailing distribution costs via database consolidation
and bulk mail bar-coding. |
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Exceeded attendance goal by 55%, achieving national participation
and recognition. |
Services & Deliverable
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Facilitated strategic and creative planning sessions.
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Developed conference identity and logos.
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Designed, printed and distributed all conference materials.
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Consolidated 10 trade organizations' databases to create
a viable distribution list.
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Created event advertisements for print and web publications.
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Designed and printed poster-advertisements displayed nationally.
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Provided conference support by digitally printing updated
conference materials on-demand.
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