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 In
an effort to provide the latest in print and mail technology, Mid-American
is constantly adding new products and services to better serve you.
Visit this section of our website often to find out what’s
new at Mid-American and how you can benefit from our technology
investments.
What's New NOW
One-to-One Marketing, the time is now!
One-to-One Marketing is taking the printing industry by storm. And now, Mid-American can help you launch a One-to-One campaign that will increase your company's Return on Investment (ROI).
By using your customer data to create relevant, targeted offers, you'll increase the likelihood that they will respond. As your response rates increase, your sales will follow.
Contact your sales representative today to find out how you can best use One-to-One Marketing to improve your company's overall profitability.
Move - Update: Don't Mail Without It!
Move-Update (MUV) software is a real-time way of ensuring that your mailing database is as accurate as possible.
After CASS certification is performed, Mid-American conducts a Move-Update analysis of your database. During this
analysis, if any of your clients or prospects have filed permanent change of address requests with the USPS, Move-Update
(MUV) will instantaneously update your database to reflect the address changes.
Move-Update (MUV) increases the deliverability of your direct mail by assigning the forwarding address to the piece before it enters
the mail stream. Without utilizing Move-Update (MUV), you risk losing contact with your customers and prospects, or sending them a
direct mail offer that has expired! Not all Lettershops utilize Move-Update (MUV) technology, but with up to 20% of consumers and
businesses changing addresses per year, it’s an invaluable service offered to all Mid-American clients. For more information on
Move-Update (MUV) software, contact our marketing department marketing@midamericanprint.com.
More than Ink on Paper!
Now, Mid-American prints on more substrates than ever before. In
addition to printing on every type and finish of paper, Mid-American
prints on rigid vinyl, pressure sensitive vinyl, acetate, magnekote
magnet stock, and more. Printing on these materials to produce POP
displays, magnets, and weather proof labels are just a few of the
many applications. Contact your sales representative for a complete
substrate list and let us collaborate with you to determine the
best material for your next project.
Some suggested applications:
- Appliance Labels | - Bumper Stickers |
- Container Labels | - Floor Graphics |
- Magnets | - Nameplates |
- Point-of-Purchase Labels | - Posters |
- Product Identification Labels | - Signage |
Mid-American Staccato® Advantage: Better Quality, at no
additional cost!
Now your offset images will look like continuous tone photographs-without
rosettes and moires - with the Mid-American Staccato® Advantage.
Utilizing the state of the art Staccato® technology from Creo,
this innovative printing process offers you all the benefits of
frequency modulated (FM) stochastic screening for the same cost
as traditional amplitude modulated (AM) printing methods.
Colors, from the deepest ebony to the pearliest white, are reproduced
with more depth, texture, and accuracy than ever before. The Mid-American
Staccato® Advantage is designed to assure the highest possible
level of consistency in every print run no matter what the size.
For more information about the Mid-American Staccato® Advantage,
or to arrange a visit to our downtown location, please contact your
sales representative or email us at marketing@midamericanprint.com.
Now, Mid-American Offers Custom Web Site Ordering Solutions!
Streamline the ordering of static print products with a Mid-American
custom client web site. How does it work? Unlike many online print
ordering solutions, Mid-American will design a custom web site unique
to your company’s needs and preferences enabling employees
to log-on and purchase frequently ordered items such as stationery,
business cards, and sales brochures. Our web solutions employ real
time proofing technology and custom report generation.
Utilizing a custom site results in cost and time savings, but also
reduces errors and helps track order activity across multiple office
locations. Contact your sales representative today to find out how
your company can benefit from a custom client web site.
Website User Guide
Now, it's easier than ever before to conduct business electronically
with Mid-American. Simply download the web site user guide for
complete instructions on how to upload files, request a quote, and
view remote proofs. If you need additional assistance, simply contact
your sales representative.
Download Web Site User Guide
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