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How Digital Printing Continues To Revolutionize Marketing

March 10, 2020 by MidAmerican Printing

Digital Printing, Oversized Printing

Digital printing has revolutionized the printing industry completely, from labor cost to finished product. Using digital printing, Chicago merchants can save money over traditional printing while getting a richly satisfying result in their finished products. In a large metropolitan area such as the … [Read more...]

Filed Under: Blog, Digital Printing Tagged With: Digital Printing, general printing

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What Consumer Behavior Tells You About Marketing

February 8, 2020 by MidAmerican Printing

Consumer purchasing behavior - Test Your Print Marketing

The New Coke. Pizza Hut Low-Calorie Pizza. Earring Magic Ken. What do all of these have in common? They are products that consumers said they wanted, but when the products were introduced, they flopped. As consumer behavioral consultants know, consumers often have little true understanding of … [Read more...]

Filed Under: Blog, Marketing Tagged With: Digital Printing

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Reach Your Audience with Offset Printing

November 14, 2019 by MidAmerican Printing

University Printing Services in Chicago, IL

For companies interested in high-volume printing on a professional level, offset printing is a step above the modern digital printing process. Through offset printing in Chicago you can seamlessly transform your next big idea into a poster image, brochure booklet, flyer and postcard—all of which … [Read more...]

Filed Under: Blog, Marketing

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Designing a Trade Show Flyer That Stands Out

July 26, 2019 by MidAmerican Printing

McCormick Place Printer in Chicago, IL

Finding ways to flash your services or products for your company via a trade show flyer makes all the difference. After all, you are competing with your top competitors as a trade show exhibitor and need to make your business stand out from the crowd. Trade shows can become your greatest asset if … [Read more...]

Filed Under: Blog, Marketing Tagged With: chicago printing company, conventions, Designing For Print, Litho Printing, Print Design, printing companies, printing company, printing company in chicago, trade shows

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Understanding Marketing Lists

April 5, 2019 by MidAmerican Printing

Email Marketing List - Rent Email List

Do you receive those tempting emails from list sellers offering what they claim is a "qualified lead list" for as little as $1/address?  Skeptical?  Good call. If you've ever taken the time personally or hired interns to build your own list, you know what it takes to gather good data.  Hunt … [Read more...]

Filed Under: Blog, Marketing Tagged With: Direct Mail, Every Door Direct Mail

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Boost Customer Loyalty Through Personalized Printing

March 19, 2019 by MidAmerican Printing

Personalized Printing for Direct Mail

Stock layouts and templates give your business a generic look. Yet you want to stand out from the competition so your customers will remember your business. Enter the realm of personalized printing. Customers looking for a brand in which to develop a loyalty need to have a way to connect. Your brand … [Read more...]

Filed Under: Blog Tagged With: Digital Printing, Direct Mail, Every Door Direct Mail, general printing, printing companies, printing company

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Magazine Printing: The Final Checks Before Print

December 7, 2018 by MidAmerican Printing

Magazine designer getting print ready

Moving to the finish line with magazine printing involves a few last-minute tasks. Prior to printing your magazine for distribution you want the opportunity to test out the publication. Typos, unaligned margins and grainy graphics—these are all avoidable if you complete these final checks. Check … [Read more...]

Filed Under: Blog, Magazine Printing Tagged With: Designing For Print, Litho Printing, magazine printer, magazine printing, Print Design

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Tips For Launching A Successful Multi-Touch Marketing Campaign

November 15, 2018 by MidAmerican Printing

Multi-touch marketing with direct mail marketing

Getting in touch with your customer base isn't as simple as it used to be. Consumers have so many outlets pulling at their attention, from social media to TV commercials and magazine ads. It is increasingly difficult to pinpoint that sweet spot for marketing. That is where multi-touch marketing … [Read more...]

Filed Under: Blog, Digital Printing, Magazine Printing, Mailing and Fulfillment, Marketing Tagged With: chicago printing company, Digital Printing, Direct Mail, Every Door Direct Mail, general printing, printing companies, printing company, printing company in chicago

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Snag Your Customer’s Attention from the Start

November 3, 2018 by MidAmerican Printing

Catch Line Sales Pitch Word Cloud

Snap your fingers and beckon the attention of your customers. If only it were that simple! Instead you have to depend on catch lines to snag your readers. Writing a catch line is easy once you’ve mastered the formula of catchy headlines. Check out this how-to piece along with those catch lines that … [Read more...]

Filed Under: Blog, Marketing Tagged With: branding, design, marketing

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Market Directly To Your Customer With Variable Printing

October 29, 2018 by MidAmerican Printing

Digital variable printing provides a direct message to your audience

Connecting with customers on a personal level is the ultimate goal for any marketing team. One way to do this is to avoid mass production of generic advertisements, newsletters and postcards. If you have yet to discover variable data printing, then this is your missing link to making the most of … [Read more...]

Filed Under: Blog, Digital Printing, Marketing

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Recent Blog Posts

COVID-19 Response: We’re Open As An Essential Business

How Digital Printing Continues To Revolutionize Marketing

What Consumer Behavior Tells You About Marketing

Reach Your Audience with Offset Printing

Designing a Trade Show Flyer That Stands Out

Testimonials

Thanks for the beautiful printing job. The books look really nice – color, ink coverage, paper stock, everything. You guys do great work. Of all the things I lose sleep over, your printing work isn’t one of them. I really appreciate how reliable and great you all are!
Sarah S.
A HUGE thank you to you and your team on your assistance in making the DNI stationary happen for the reveal today.  It was like Christmas this morning in Dallas and I am so thankful to have been there and partake in unwrapping the gifts.
Alison Baumann

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