Digital printing has revolutionized the printing industry completely, from labor cost to finished product. Using digital printing, Chicago merchants can save money over traditional printing while getting a richly satisfying result in their finished products. In a large metropolitan area such as the … [Read more...]
What Consumer Behavior Tells You About Marketing
The New Coke. Pizza Hut Low-Calorie Pizza. Earring Magic Ken. What do all of these have in common? They are products that consumers said they wanted, but when the products were introduced, they flopped. As consumer behavioral consultants know, consumers often have little true understanding of … [Read more...]
Reach Your Audience with Offset Printing
For companies interested in high-volume printing on a professional level, offset printing is a step above the modern digital printing process. Through offset printing in Chicago you can seamlessly transform your next big idea into a poster image, brochure booklet, flyer and postcard—all of which … [Read more...]
Designing a Trade Show Flyer That Stands Out
Finding ways to flash your services or products for your company via a trade show flyer makes all the difference. After all, you are competing with your top competitors as a trade show exhibitor and need to make your business stand out from the crowd. Trade shows can become your greatest asset if … [Read more...]
Understanding Marketing Lists
Do you receive those tempting emails from list sellers offering what they claim is a "qualified lead list" for as little as $1/address? Skeptical? Good call. If you've ever taken the time personally or hired interns to build your own list, you know what it takes to gather good data. Hunt … [Read more...]
Boost Customer Loyalty Through Personalized Printing
Stock layouts and templates give your business a generic look. Yet you want to stand out from the competition so your customers will remember your business. Enter the realm of personalized printing. Customers looking for a brand in which to develop a loyalty need to have a way to connect. Your brand … [Read more...]
Magazine Printing: The Final Checks Before Print
Moving to the finish line with magazine printing involves a few last-minute tasks. Prior to printing your magazine for distribution you want the opportunity to test out the publication. Typos, unaligned margins and grainy graphics—these are all avoidable if you complete these final checks. Check … [Read more...]
Tips For Launching A Successful Multi-Touch Marketing Campaign
Getting in touch with your customer base isn't as simple as it used to be. Consumers have so many outlets pulling at their attention, from social media to TV commercials and magazine ads. It is increasingly difficult to pinpoint that sweet spot for marketing. That is where multi-touch marketing … [Read more...]
Snag Your Customer’s Attention from the Start
Snap your fingers and beckon the attention of your customers. If only it were that simple! Instead you have to depend on catch lines to snag your readers. Writing a catch line is easy once you’ve mastered the formula of catchy headlines. Check out this how-to piece along with those catch lines that … [Read more...]
Market Directly To Your Customer With Variable Printing
Connecting with customers on a personal level is the ultimate goal for any marketing team. One way to do this is to avoid mass production of generic advertisements, newsletters and postcards. If you have yet to discover variable data printing, then this is your missing link to making the most of … [Read more...]
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