MidAmerican Printing
Got Name and Address? You Can Personalize More Than You Think
Personalized maps Using just the recipient’s address, you can create personalized maps from their home to the desired location. Think...
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MidAmerican Printing
Apr 20, 20151 min read
Are You A Rockstar Marketer?
To find out what makes these best-in-class marketers so successful, Aberdeen surveyed 160 end-user organizations to learn about their...
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MidAmerican Printing
Apr 13, 20151 min read
Save Money; Use 1:1 Printing
According to research conducted by InfoTrends, print production is less than half of the cost of business for marketing communications....
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MidAmerican Printing
Mar 15, 20151 min read
Have Regular Renewals? Use Trigger Marketing
Do you sell the kinds of products or services that are ordered on a cyclical basis or that renew according to a regular schedule? If so,...
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MidAmerican Printing
Feb 11, 20153 min read
3 Trends in Digital Printing Chicago Companies Need To Know
With the continued evolution of digital printing, Chicago printer MidAmerican Printing Systems has identified top trends to look out for...
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MidAmerican Printing
Jan 23, 20152 min read
How To Choose The Right Magazine Printer
When requesting a magazine printer in Chicago, you are looking for far more than just a magazine printing service. Words and images might...
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MidAmerican Printing
Jan 19, 20151 min read
Colors Equal More Direct Mail Opens
Studies have shown that using color on the outside of your direct mail envelope equals higher open rates. In fact, one study found that...
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MidAmerican Printing
Jan 13, 20151 min read
Are Your Response Incentives and Marketing Goals Properly Matched?
When prospecting, many marketers use some kind of incentive to boost response. But let’s face it. Not all incentives are created equal....
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MidAmerican Printing
Jan 6, 20153 min read
Five Reasons Print Collateral Is Here To Stay
With the heavy focus on digital channels, some marketing pros mistakenly believe that print collateral is no longer relevant. To the...
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MidAmerican Printing
Dec 11, 20142 min read
Unusual Twists on Nonprofit Fundraising
Print newsletters are the default communications tactic for nonprofits. But other elements can yield tremendous benefits for nonprofits,...
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MidAmerican Printing
Dec 11, 20141 min read
Multichannel Marketing Means Mobile Optimization
According to data from Campaign Monitor, more email is now opened on a mobile phone than any other device. Here is a look at email...
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MidAmerican Printing
Nov 26, 20142 min read
4 Steps to Deepening Customer Loyalty
Your customers are your most precious assets, so here are some great ideas for hanging onto them. In this post, we want to look...
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MidAmerican Printing
Nov 13, 20141 min read
Highlight Color Brings in the Dollars
While color is a powerhouse in any type of marketing, you don’t always have to use four-color process to improve your response rates. In...
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MidAmerican Printing
Oct 29, 20141 min read
Have You “Touched” Your Customers Recently?
How often do you reach out and “touch” your customers with some kind of marketing contact? Only when you are selling something? Or when...
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MidAmerican Printing
Oct 15, 20142 min read
Can Boosting Response Rates Be This Simple?
When marketers think about successful 1:1 campaigns, they think about factors such as the creative, the offer, the mailing list, and the...
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MidAmerican Printing
Oct 1, 20141 min read
Too Good to Be True? Amazing Marketing Channel Does It All!
Quick! Name a marketing channel that does the following amazing things: Offers a massive 8.5” user interface — double the size of a...
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MidAmerican Printing
Sep 16, 20142 min read
What’s Your Brand Identity?
What is your company’s brand identity? Do you even know? Whether you realize it or not, all of the choices you make, from the colors on...
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MidAmerican Printing
Aug 28, 20141 min read
Maximize Your Marketing Dollars with This Simple Tip
It’s a standard rule of thumb in marketing. It costs 10 times less to keep the customers you have than to generate new ones. This means...
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MidAmerican Printing
Aug 12, 20141 min read
Use Multi-Touch Campaigns Boost Response Rates
One of the most effective ways to boost your response rates is sending strategic, multi-touch campaigns. This approach uses multiple...
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MidAmerican Printing
Jul 24, 20141 min read
High-Performing Companies Focus on Personalization
What makes a high-performing company a high-performing company? According to a survey of more than 1,000 marketers, it’s a focus on...
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Connect With Us
Since 1985, MidAmerican Printing Systems has been providing printing services to many of the region's largest businesses, organizations and institutions, in addition to a vast array of small businesses that exist in the community. A G7 certified printing company based in Chicago Illinois.
Open everyday 8AM - 6PM
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