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MidAmerican Printing
Jul 16, 20142 min read
Tear-Off Cards Make Responses Easy
Do you include tear-off response cards or other forms in your direct marketing pieces? If so, do you send them blank? Or do you pre-fill...
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MidAmerican Printing
Jul 10, 20141 min read
“Make It Easy for Me to Buy”
Want to boost responses to your marketing campaigns? Here is a simple tip. Tell people what you want them to do and make it easy for them...
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MidAmerican Printing
May 27, 20142 min read
5 Direct Mail “Must Dos”
Want to ensure that your direct mail is in line with today’s best practices? Here are 5 items that should be on every marketer’s “must...
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MidAmerican Printing
May 12, 20141 min read
Some Customers Still Hard to Reach by Email
Did you know that, even in today’s multichannel media environment, some customer segments are more difficult to reach by email than...
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MidAmerican Printing
Apr 25, 20142 min read
Can 1:1 Printing Save You Money? Yes!
Most marketers define the success of a print marketing campaign in terms of what they gain — responses, conversions, or dollars flowing...
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MidAmerican Printing
Apr 14, 20142 min read
3 Ways to Measure Success
It is always critical to quantify the effectiveness of your marketing efforts. But how do you define success? Particularly with 1:1...
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MidAmerican Printing
Mar 26, 20142 min read
Using the “Describe and Predict” Model
Want to knock your 1:1 (personalized) printing campaign out of the park? Do more than personalize the document. Use your data to describe...
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MidAmerican Printing
Mar 11, 20142 min read
Best Practices in 1:1 Printing
If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about the...
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MidAmerican Printing
Feb 26, 20141 min read
Setting Expectations for Personalized Print
There is not doubt — we love personalized print. We love it because it works. What’s important, however, is understanding why it works....
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MidAmerican Printing
Feb 12, 20141 min read
Multi-Channel Leads Marketers’ Strategies
If you like multi-channel marketing, here is some good news. According to a survey conducted by WoodWing Software, you’re about to get...
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MidAmerican Printing
Jan 29, 20142 min read
With E-mail, Who Needs Print?
It’s true—e-mail is inexpensive, easy to personalize and highly trackable. The trend however is toward cross media, with marketers using...
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MidAmerican Printing
Dec 9, 20132 min read
Case Studies: Consumers Use QR Codes
QR Codes give shoppers and other consumers access marketing or product information from their mobile phones, but do consumers actually...
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MidAmerican Printing
Nov 8, 20132 min read
Digital Takes Your Printing Green!
Everybody wants to go green these days. Did you know that one of the easiest ways to do that is to switch to digital and 1:1 printing?...
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MidAmerican Printing
Oct 7, 20131 min read
Consumers Willing to Give Up Data for Benefits
Retail. Banking. Healthcare. Who do we trust more with our personal data? It all depends on who can give us more benefits. These are the...
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MidAmerican Printing
Sep 20, 20132 min read
Learning the Basics of Great Campaigns
1:1 printing. Personalized URLs. Multi-channel marketing. Today’s marketing strategy is a lot to absorb. Not surprisingly, when clients...
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MidAmerican Printing
Sep 6, 20132 min read
5 Reasons Print Still Rocks
Is print still relevant in today’s world of ubiquitous electronic media? Yes! Here are a few reasons not to overlook when you are...
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MidAmerican Printing
Aug 7, 20131 min read
Want to be a Best-in-Class Marketer?
Do you want to be a best-in-class marketer? In survey after survey, we find that it is well worth the effort. Regardless of how...
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MidAmerican Printing
Jul 22, 20132 min read
Using Google Analytics to Track Your Progress
If it was your New Year’s resolution to improve the effectiveness of your marketing, how do you determine if it’s working? Since one of...
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MidAmerican Printing
Jul 10, 20132 min read
Elements of a Successful Cross-Media Campaign
Want to energize your print campaign? Add demographic or psychographic segmentation and personalization. Want to energize your print...
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MidAmerican Printing
Jun 24, 20131 min read
Don’t Be Afraid to Say You’re Sorry
When most of us mess up, we’re likely to try to hide it from view. Especially in business, we don’t want our customers to know we’ve made...
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Connect With Us
Since 1985, MidAmerican Printing Systems has been providing printing services to many of the region's largest businesses, organizations and institutions, in addition to a vast array of small businesses that exist in the community. A G7 certified printing company based in Chicago Illinois.
Open everyday 8AM - 6PM
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