As marketers, we live in a world of never-ending postal rate increases. Fortunately, there are steps you can take to offset those costs. To make the value even sweeter, those steps can make your marketing more effective, too. Let’s look at a few of them. 1. Clean up your … [Read more...]
Interactivity Gets Results!
There is a reason pet stores put kittens and puppies into open cages in the center of the main aisle. Customers who reach out and pet them are more likely to buy one. The same concept also works in print. People who interact with a printed piece are more likely to respond to its … [Read more...]
Hit a Grand Slam with 3 B’s in Trade Show Printing Ideas
As the summer months approach, it is trade show season in the Midwest. Vendors and customers are taking to the roads to seek out the latest products and services in the marketplace. Take advantage of this season by hitting it out of the ballpark with your marketing efforts. Using your favorite … [Read more...]
Got Name and Address? You Can Personalize More Than You Think
Think you can’t personalize your print marketing because you only have a customer’s name and address? Think again. Here are three types of personalization you can deploy with just the name and address of your customer: Personalized maps Using just the recipient’s address, you can create … [Read more...]
Save Money; Use 1:1 Printing
When we think of 1:1 marketing, we think about higher response rates, increased customer loyalty, and larger order sizes. But how about lowering the cost of business? Because marketers often think of personalization as increasing the cost per piece, the idea of using it to lower cost of business … [Read more...]
Five Reasons Print Collateral Is Here To Stay
With the heavy focus on digital channels, some marketing pros mistakenly believe that print collateral is no longer relevant. To the contrary, the ease and precise personalization provided by variable data printing actually makes print collateral more relevant than ever. However, since not all the … [Read more...]
When Does it Make Sense to do Digital Printing?
When Does It Make Sense to do Digital Printing? When does it make sense for you to choose to do digital printing? Many people think that digital printing is a far superior method which is much more expensive than other types of Printing. Let’s talk about what digital printing actually is, its … [Read more...]