The New Coke. Pizza Hut Low-Calorie Pizza. Earring Magic Ken. What do all of these have in common? They are products that consumers said they wanted, but when the products were introduced, they flopped. As consumer behavioral consultants know, consumers often have little true understanding of … [Read more...]
Reach Your Audience with Offset Printing
For companies interested in high-volume printing on a professional level, offset printing is a step above the modern digital printing process. Through offset printing in Chicago you can seamlessly transform your next big idea into a poster image, brochure booklet, flyer and postcard—all of which … [Read more...]
Designing a Trade Show Flyer That Stands Out
Finding ways to flash your services or products for your company via a trade show flyer makes all the difference. After all, you are competing with your top competitors as a trade show exhibitor and need to make your business stand out from the crowd. Trade shows can become your greatest asset if … [Read more...]
Understanding Marketing Lists
Do you receive those tempting emails from list sellers offering what they claim is a "qualified lead list" for as little as $1/address? Skeptical? Good call. If you've ever taken the time personally or hired interns to build your own list, you know what it takes to gather good data. Hunt … [Read more...]
Tips For Launching A Successful Multi-Touch Marketing Campaign
Getting in touch with your customer base isn't as simple as it used to be. Consumers have so many outlets pulling at their attention, from social media to TV commercials and magazine ads. It is increasingly difficult to pinpoint that sweet spot for marketing. That is where multi-touch marketing … [Read more...]
Snag Your Customer’s Attention from the Start
Snap your fingers and beckon the attention of your customers. If only it were that simple! Instead you have to depend on catch lines to snag your readers. Writing a catch line is easy once you’ve mastered the formula of catchy headlines. Check out this how-to piece along with those catch lines that … [Read more...]
Market Directly To Your Customer With Variable Printing
Connecting with customers on a personal level is the ultimate goal for any marketing team. One way to do this is to avoid mass production of generic advertisements, newsletters and postcards. If you have yet to discover variable data printing, then this is your missing link to making the most of … [Read more...]
Beyond the Medium: Bring Digital to Your Tradeshow Printing with Interactive Print
First we had the barcode label attached to documents that could be scanned, typically reserved for warehousing inventories. Then along came QR codes, user friendly, attached to posters, brochures, business cards and letterheads. Using the scanner on your mobile device, a QR code allows you access to … [Read more...]
Prepping for Print: Begin The Design
We've covered quite a bit on creative process and developing various campaigns, time to get back to our roots—print. Let's assume you've already come up with that clever hook and have the photo or graphic in mind to tie it together, now it's time to put it together with pixels and points. Choose … [Read more...]
Marketing Tips from Your Child’s Lemonade Stand
Retrograde to the days of your childhood, when lemonade stands didn’t involve lawsuits and city ordinances. Those, as most old timers say, were the good old days. Today if your kids are even permitted to open a lemonade stand, the age of the Internet places a lot more pressure on their marketing … [Read more...]
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