The search for printing companies in Chicago often boils down to one issue, print quality. If you can save a few bucks, but your finished flyers feature an irregular logo shape, then your money is as good as wasted. What about going with a printing company in Chicago you’ve been with for decades … [Read more...]
Develop More Loyal Customers Through Integrated Marketing
Establishing your brand is more than creating an eye-catching logo or using the right font. A solid brand and selling campaign requires a thoughtful integrated marketing approach. After all, you wouldn’t want your company logo to appear in a variety of color schemes, your business name to be in … [Read more...]
How to Reduce Direct Mail Marketing Costs
One size fits all would be a great way to figure out the cost of direct mail. However, this is hardly the case. If you want to get the best bang for your marketing money, you have to look at streamlining your direct mail advertising costs. Rather than using a fixed size of direct mail, i.e. post … [Read more...]
Maximize Your ROI with Multichannel Direct Response Marketing
You have a limited marketing and advertising budget, so you set up a marketing campaign, let it run it's course, analyze the response. Unsure if it's the best way to get in front of your audience, you start advertising in a new channel, possibly with a different vendor and evaluate response for … [Read more...]
Conference Season Check: Have you looked at your brochures recently?
Spring is less than two months away, which means that the 2016 convention season is fast approaching. Get a jumpstart by prepping for your first convention. Here is a guide that showcases all of the details you’ll need to consider before setting up your first convention show display. If you are a … [Read more...]
Stay In Front Of Your Audience with Direct Mail Marketing
The United States Postal Service reports 523 million pieces of mail are exchanged by their carriers in a single day. That is astounding in terms of direct mail usage. Furthermore of these pieces of mail, 98 percent of customers get their mail from their box daily and over 75 percent sort through it … [Read more...]
How to Develop Direct Mail Campaigns That Convert
Go digital. That’s the catch phrase of marketers in every single industry. Blogs, social media and email are the methods taking over the marketing world. However, there is something to be said about the lack of staying power of easily deleted emails and short term social media. While marketing … [Read more...]
Print Boot Camp for Designers: Part 3- Moving from Screen to Print
Today in our third part of the Print Boot Camp for Designers we are completing the mission of designing for print. We have provided you with the tools you need regarding print dimension, color and font. Now it is time to look at the all-inclusive print ad layout. Using a pre-print checklist, you … [Read more...]
Print Boot Camp for Designers: Part 2- How to Choose Colors and Fonts
Welcome to our second post in the Print Boot Camp for Designers series. Today we are talking about designing for print, more specifically, how to choose the best colors and choosing a font. As a graphic designer you are most likely using a back-lit computer screen to create a layout, graphic or … [Read more...]
Print Boot Camp for Designers: Part 1 – Starting Your Design For Print
As a graphic designer your top priority is to create a stand-out illustration, image or cohesive content design that suits your customers’ demands. Yet if you stop at that point you are doing your customers a disservice. In today’s market a graphic designer has to translate their creation to … [Read more...]