Finding an all-inclusive printing company that will exceed your expectations in product and service, while in a strategic location, is not a dream-come-true for your business. Here at MidAmerican Printing Systems, Inc. it is our mission to provide Chicago printing services for companies based here … [Read more...]
Use Personalization to Save on Postal Costs
As marketers, we live in a world of never-ending postal rate increases. Fortunately, there are steps you can take to offset those costs. To make the value even sweeter, those steps can make your marketing more effective, too. Let’s look at a few of them. 1. Clean up your … [Read more...]
Interactivity Gets Results!
There is a reason pet stores put kittens and puppies into open cages in the center of the main aisle. Customers who reach out and pet them are more likely to buy one. The same concept also works in print. People who interact with a printed piece are more likely to respond to its … [Read more...]
Hit a Grand Slam with 3 B’s in Trade Show Printing Ideas
As the summer months approach, it is trade show season in the Midwest. Vendors and customers are taking to the roads to seek out the latest products and services in the marketplace. Take advantage of this season by hitting it out of the ballpark with your marketing efforts. Using your favorite … [Read more...]
Got Name and Address? You Can Personalize More Than You Think
Think you can’t personalize your print marketing because you only have a customer’s name and address? Think again. Here are three types of personalization you can deploy with just the name and address of your customer: Personalized maps Using just the recipient’s address, you can create … [Read more...]
Are You A Rockstar Marketer?
How is a “best-in-class” marketer defined? What makes these companies different? According to the Aberdeen Group, best-in-class marketers are defined as being in the top 20% of industry performance in process, organization, industry knowledge, technology, and sales performance. To find out what … [Read more...]
Save Money; Use 1:1 Printing
When we think of 1:1 marketing, we think about higher response rates, increased customer loyalty, and larger order sizes. But how about lowering the cost of business? Because marketers often think of personalization as increasing the cost per piece, the idea of using it to lower cost of business … [Read more...]
Have Regular Renewals? Use Trigger Marketing
Do you sell the kinds of products or services that are ordered on a cyclical basis or that renew according to a regular schedule? If so, you should consider sending simple, calendar-triggered reminders based on the customer’s purchase or service history to keep your revenues flowing. Auto … [Read more...]
3 Trends in Digital Printing Chicago Companies Need To Know
With the continued evolution of digital printing, Chicago printer MidAmerican Printing Systems has identified top trends to look out for in 2015. Among the top trend contenders are high-speed turnaround of print services, better utilization of color, and the incredible likeness to litho-printing … [Read more...]
How To Choose The Right Magazine Printer
When requesting a magazine printer in Chicago, you are looking for far more than just a magazine printing service. Words and images might make up the pages of a magazine, but the printer has the capacity to bring the pages to life. From the binding process to digital magazine creation, MidAmerican … [Read more...]
- « Previous Page
- 1
- …
- 3
- 4
- 5
- 6
- 7
- …
- 10
- Next Page »