Do you want to be a best-in-class marketer? In survey after survey, we find that it is well worth the effort. Regardless of how best-in-class marketers are defined, these companies consistently stand out in profitability and customer retention. According to one research study (“Analytics for the … [Read more...]
Using Google Analytics to Track Your Progress
If it was your New Year’s resolution to improve the effectiveness of your marketing, how do you determine if it’s working? Since one of the benefits of 1:1 print marketing is the ability to drive traffic to your website, one of the ways to determine success is to use Google Analytics and similar … [Read more...]
Elements of a Successful Cross-Media Campaign
Want to energize your print campaign? Add demographic or psychographic segmentation and personalization. Want to energize your print campaign even more? Combine print with other media to amplify its effect. The most common cross-media campaigns these days are print and e-mail, but you might also … [Read more...]
Don’t Be Afraid to Say You’re Sorry
When most of us mess up, we’re likely to try to hide it from view. Especially in business, we don’t want our customers to know we’ve made a mistake. But sometimes a simple, personalized letter of apology can be a powerful tool to boost sales and cement customer relationships. In a recent blog … [Read more...]
Using Print to Support Inbound Marketing
One of the fast-growing categories of marketing is inbound marketing, or drawing prospects in using social media, SEO, blogs, and other online content. Using inbound marketing techniques, instead of you finding prospects, your prospects are finding you. According to HubSpot’s State of Inbound … [Read more...]
Good QR Code, Bad QR Code
QR Codes have been called the marketing tool that marketers love to hate. Why? Because so many seem to provide absolutely no value. Perhaps you scan a QR Code and it doesn’t go anywhere at all. Perhaps you get an error or the page to which the code points doesn’t exist. Perhaps you see a QR Code on … [Read more...]
Reactivating Inactive Customers
Want more customers? Try reactivating customers who haven’t purchased from you in a while. These are people who have already shown an interest in your company and your products by purchasing from you in the past. When looking to boost sales, they are a natural place to start. There are two ways you … [Read more...]
When Does it Make Sense to do Digital Printing?
When Does It Make Sense to do Digital Printing? When does it make sense for you to choose to do digital printing? Many people think that digital printing is a far superior method which is much more expensive than other types of Printing. Let’s talk about what digital printing actually is, its … [Read more...]
Hyper-Personalization in Marketing: A New Approach that Works!
IN THE OLD DAYS… Back in the old days, the approach marketers had to selling a product was pretty simple – find a medium to communicate with as many people as possible, send a single message and hope to see results. Everyone received essentially the same message in the same way – whether they … [Read more...]
QR CODES: The Next Big Thing That’s Here To Stay
It’s easy to dismiss some of the new technology that just seems too complicated to wrap your head around. We make blind statements such as we don’t need to know, that doesn’t apply to my business or that will never last. Didn’t they say that about the Internet? In the last 5-7 years, websites and … [Read more...]
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