Your team developed the optimal message for your marketing campaign. Selecting the perfect paper thickness and texture, check. The fine print details of font face, size and color are finessed. Before you seal the deal on your direct mail marketing campaign, there is one little detail you’ve nearly … [Read more...]
Rock-Solid B2B Marketing Strategy
Get your message across to your intended audience. That is your mission. If you accept it wisely, your business will prosper. If you fail to achieve with your business marketing strategy you are back to square one, and 10 steps behind the competition. The major question on every marketer's mind is … [Read more...]
10 Pitfalls Marketers Must Avoid When Preparing a Direct Mail Campaign
After interviewing our resident Mail Processing Gurus, we wanted to share 10 of the most common pitfalls that can cost marketers thousands of dollars and derail a well-intended direct mail initiative. Go First Class at Coach Pricing… The US Postal Service offers a special first class postage … [Read more...]