Written word, what you are reading right this moment, has the power to evoke and to provoke. Considering the content is the first rule of thumb with any printed verbiage. But when is the last time you took a look, a really good look, at the actual lettering of your printed message? Thousands of font … [Read more...]
How to Fold Direct Mail for the Maximum Response Rate
Your team developed the optimal message for your marketing campaign. Selecting the perfect paper thickness and texture, check. The fine print details of font face, size and color are finessed. Before you seal the deal on your direct mail marketing campaign, there is one little detail you’ve nearly … [Read more...]
Rock-Solid B2B Marketing Strategy
Get your message across to your intended audience. That is your mission. If you accept it wisely, your business will prosper. If you fail to achieve with your business marketing strategy you are back to square one, and 10 steps behind the competition. The major question on every marketer's mind is … [Read more...]
Breeze to the Best Chicago Conventions for Fall
School’s back in session, and that means one thing for businesses—fall conference time is right around corner. For business reps Chicago convention season is more popular than pumpkin spice lattes and sweater weather. Have you thought about how you are going to stand out from the convention crowd … [Read more...]
Hit a Grand Slam with 3 B’s in Trade Show Printing Ideas
As the summer months approach, it is trade show season in the Midwest. Vendors and customers are taking to the roads to seek out the latest products and services in the marketplace. Take advantage of this season by hitting it out of the ballpark with your marketing efforts. Using your favorite … [Read more...]
What Consumer Behavior Tells You About Marketing
The New Coke. Pizza Hut Low-Calorie Pizza. Earring Magic Ken. What do all of these have in common? They are products that consumers said they wanted, but when the products were introduced, they flopped. As consumer behavioral consultants know, consumers often have little true understanding of … [Read more...]
Are You A Rockstar Marketer?
How is a “best-in-class” marketer defined? What makes these companies different? According to the Aberdeen Group, best-in-class marketers are defined as being in the top 20% of industry performance in process, organization, industry knowledge, technology, and sales performance. To find out what … [Read more...]
Save Money; Use 1:1 Printing
When we think of 1:1 marketing, we think about higher response rates, increased customer loyalty, and larger order sizes. But how about lowering the cost of business? Because marketers often think of personalization as increasing the cost per piece, the idea of using it to lower cost of business … [Read more...]
Have Regular Renewals? Use Trigger Marketing
Do you sell the kinds of products or services that are ordered on a cyclical basis or that renew according to a regular schedule? If so, you should consider sending simple, calendar-triggered reminders based on the customer’s purchase or service history to keep your revenues flowing. Auto … [Read more...]
3 Trends in Digital Printing Chicago Companies Need To Know
With the continued evolution of digital printing, Chicago printer MidAmerican Printing Systems has identified top trends to look out for in 2015. Among the top trend contenders are high-speed turnaround of print services, better utilization of color, and the incredible likeness to litho-printing … [Read more...]