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How to Fold Direct Mail for the Maximum Response Rate
US Postal Service Requirements Since the USPS will be the ones handling your direct mail prior to delivery, take into consideration their...
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Oct 8, 20152 min read
Rock-Solid B2B Marketing Strategy
What’s your b2b marketing strategy? Get your message across to your intended audience. That is your mission. If you accept it wisely,...
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Sep 15, 20152 min read
Breeze to the Best Chicago Conventions for Fall
School’s back in session, and that means one thing for businesses—fall conference time is right around corner. For business reps Chicago...
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Aug 17, 20152 min read
Hit a Grand Slam with 3 B’s in Trade Show Printing Ideas
As the summer months approach, it is trade show season in the Midwest. Vendors and customers are taking to the roads to seek out the...
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Jun 22, 20153 min read
Are You A Rockstar Marketer?
To find out what makes these best-in-class marketers so successful, Aberdeen surveyed 160 end-user organizations to learn about their...
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Apr 20, 20151 min read
Save Money; Use 1:1 Printing
According to research conducted by InfoTrends, print production is less than half of the cost of business for marketing communications....
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Apr 13, 20151 min read
Have Regular Renewals? Use Trigger Marketing
Do you sell the kinds of products or services that are ordered on a cyclical basis or that renew according to a regular schedule? If so,...
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Mar 15, 20151 min read
3 Trends in Digital Printing Chicago Companies Need To Know
With the continued evolution of digital printing, Chicago printer MidAmerican Printing Systems has identified top trends to look out for...
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Feb 11, 20153 min read
How To Choose The Right Magazine Printer
When requesting a magazine printer in Chicago, you are looking for far more than just a magazine printing service. Words and images might...
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Jan 23, 20152 min read
Colors Equal More Direct Mail Opens
Studies have shown that using color on the outside of your direct mail envelope equals higher open rates. In fact, one study found that...
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Jan 19, 20151 min read
Are Your Response Incentives and Marketing Goals Properly Matched?
When prospecting, many marketers use some kind of incentive to boost response. But let’s face it. Not all incentives are created equal....
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Jan 13, 20151 min read
Five Reasons Print Collateral Is Here To Stay
With the heavy focus on digital channels, some marketing pros mistakenly believe that print collateral is no longer relevant. To the...
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Jan 6, 20153 min read
“Make It Easy for Me to Buy”
Want to boost responses to your marketing campaigns? Here is a simple tip. Tell people what you want them to do and make it easy for them...
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Jul 10, 20141 min read
Using Print to Support Inbound Marketing
One of the fast-growing categories of marketing is inbound marketing, or drawing prospects in using social media, SEO, blogs, and other...
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Jun 10, 20132 min read
Since 1985, MidAmerican Printing Systems has been providing printing services to many of the region's largest businesses, organizations and institutions, in addition to a vast array of small businesses that exist in the community. A G7 certified printing company based in Chicago Illinois.
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