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Colors Equal More Direct Mail Opens

Studies have shown that using color on the outside of your direct mail envelope equals higher open rates. In fact, one study found that 69% of people are more likely to open a mail piece with color text and graphics on the front than they are when the envelope is plain.*

Adding color can make a huge difference in your bottom line. Even if your conversion rate remains the same, by doubling the number of people who open your direct mail letter or package, you double the sales from that campaign.

How can you add color to your envelopes?

  1. Graphics and images

  2. Color banners

  3. Company logos

  4. Patterned backgrounds

  5. Brightly colored indicia

  6. Outlines of the state in which they live

These are simple changes that can yield big results. Why not try color on your next envelope and see what a difference it makes for you?

*Leflein Associates Mail Openability Study

#LithoPrinting

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3838 N. River Road

Schiller Park, IL 60176

Phone: (312) 663-4720

Fax: (312) 663-0680

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Since 1985, MidAmerican Printing Systems has been providing printing services to many of the region's largest businesses, organizations and institutions, in addition to a vast array of small businesses that exist in the community. A G7 certified printing company based in Chicago Illinois.

Open everyday 8AM - 6PM