top of page
Midmerican Printing Systems
  • Writer's pictureMidAmerican Printing

What Consumer Behavior Tells You About Marketing

Updated: Feb 16, 2021

Consumer purchasing behavior - Test Your Print Marketing

The New Coke. Pizza Hut Low-Calorie Pizza. Earring Magic Ken. What do all of these have in common? They are products that consumers said they wanted, but when the products were introduced, they flopped.

As consumer behavioral consultants know, consumers often have little true understanding of what motivates their shopping decisions. They may say one thing, but they are often unaware of the subconscious influences that influence their choices. This is why smart marketers pay less attention to what their customers say and more attention to what they do.

Philip Graves, renowned consumer behavioral consultant (Consumer.ology) gives the following examples from the wine industry:

  1. When wine stores played classical music rather than pop, consumers spend three times as much when shopping for a bottle of wine.

  2. When researchers switched labels to show the wine as being made in a more desirable region, consumers rated that wine more highly.

  3. Brain scans indicated that participants genuinely experienced more pleasure when drinking the re-labeled wine, even though the wine itself was the same.

What should this tell you? That you should be using metrics on each and every piece of print marketing. You should be regularly changing up the elements to see how customers react. What will they do if you use this image instead of that one? Does it make a difference if you change the wording? What if you offer a different incentive or use different timing? Monitor the responses and see what happens.

This is how Google found out that its customers prefer smaller, faster maps over the larger ones. Its market research indicated that consumers wanted the maps to be larger, but when it followed the research and enlarged the maps, map traffic actually dropped. When Google changed its maps to smaller, faster versions, map traffic increased by 23%!

Need help adding metrics and analyzing data? Contact us. We can help.

Request A Quote Have a question or looking for a price quote on an upcoming project? If so, please either give us a call at (312) 663-4720.

157 views1 comment

Recent Posts

See All

1 Comment

Alex Clark
Alex Clark
Oct 22, 2023

Hi. You have touched on a very cool topic, I would like to hear more on the topic of customer behavior) It would be great if you recorded a video on this topic. You can use for recording and editing videos. I think this is a cool idea, as it will help us entrepreneurs, and you will also be able to improve your blog

  • MidAmerican Print Facebook
  • MidAmerican Print Twitter
  • MidAmerican Print YouTube
  • MidAmerican Print LinkedIn

Connect With Us


3838 N. River Road

Schiller Park, IL 60176

Phone: (312) 663-4720

Fax: (312) 663-0680

Thanks for submitting!

MidAmerican Printing Systems

Since 1985, MidAmerican Printing Systems has been providing printing services to many of the region's largest businesses, organizations and institutions, in addition to a vast array of small businesses that exist in the community. A G7 certified printing company based in Chicago Illinois.

Open everyday 8AM - 6PM

bottom of page