What Consumer Behavior Tells You About Marketing
- MidAmerican Printing
- Feb 8, 2020
- 2 min read
Updated: Feb 16, 2021
The New Coke. Pizza Hut Low-Calorie Pizza. Earring Magic Ken. What do all of these have in common? They are products that consumers said they wanted, but when the products were introduced, they flopped.
As consumer behavioral consultants know, consumers often have little true understanding of what motivates their shopping decisions. They may say one thing, but they are often unaware of the subconscious influences that influence their choices. This is why smart marketers pay less attention to what their customers say and more attention to what they do.
Philip Graves, renowned consumer behavioral consultant (Consumer.ology) gives the following examples from the wine industry:
When wine stores played classical music rather than pop, consumers spend three times as much when shopping for a bottle of wine.
When researchers switched labels to show the wine as being made in a more desirable region, consumers rated that wine more highly.
Brain scans indicated that participants genuinely experienced more pleasure when drinking the re-labeled wine, even though the wine itself was the same.
What should this tell you? That you should be using metrics on each and every piece of print marketing. You should be regularly changing up the elements to see how customers react. What will they do if you use this image instead of that one? Does it make a difference if you change the wording? What if you offer a different incentive or use different timing? Monitor the responses and see what happens.
This is how Google found out that its customers prefer smaller, faster maps over the larger ones. Its market research indicated that consumers wanted the maps to be larger, but when it followed the research and enlarged the maps, map traffic actually dropped. When Google changed its maps to smaller, faster versions, map traffic increased by 23%!
Need help adding metrics and analyzing data? Contact us. We can help.
Request A Quote Have a question or looking for a price quote on an upcoming project? If so, please either give us a call at (312) 663-4720.
Привіт. Знайшов слоти з джекпотом через звичайний пошук, коли переглядав різні тематичні сайти. Сподобалося, що дизайн не перевантажений зайвими деталями, а інформація подається у зрозумілому форматі. Можна спокійно переходити між сторінками, не гублячись у меню. Для мене саме така проста та логічна організація завжди є великим плюсом під час перегляду будь-якого ресурсу.
Excellent guide! I searched for gurubhai247 pro login, and your explanation was clear, simple, and beginner-friendly. Thanks for sharing.
https://www.guru-bhai-247.io/
Interesting insights on how understanding consumer behavior can help businesses create better marketing strategies. Knowing what people value and how they make decisions is essential for building trust and long-term relationships.
The same idea applies to service industries as well. Customers often look for reliability, transparency, and quality when choosing professionals like an asphalt paving contractor. Understanding customer needs is what helps any business deliver better results.
Consumer behavior provides valuable insights into how people discover, evaluate, and purchase products or services. By understanding customer preferences, motivations, and buying patterns, businesses can create more effective marketing strategies, improve customer experiences, and increase conversions. Analyzing consumer behavior also helps companies refine product offerings, optimize pricing, and better position solutions such as burden carriers, dumpster movers, and other industrial equipment to meet market demand and customer needs.