#DigitalPrinting

MidAmerican Printing

Mar 10, 2020
3 min

How Digital Printing Continues To Revolutionize Marketing

Digital printing has revolutionized the printing industry completely, from labor cost to finished product. Using digital printing, Chicago merchants can save money over traditional printing while getting a richly satisfying result in their finished products. In a large metropolitan area such as the city of Chicago, printing is a crucial element in business. Printing is used for marketing and advertising pieces from printed sales receipts to large banner ads on billboards and

MidAmerican Printing

Feb 8, 2020
2 min

What Consumer Behavior Tells You About Marketing

The New Coke. Pizza Hut Low-Calorie Pizza. Earring Magic Ken. What do all of these have in common? They are products that consumers said they wanted, but when the products were introduced, they flopped. As consumer behavioral consultants know, consumers often have little true understanding of what motivates their shopping decisions. They may say one thing, but they are often unaware of the subconscious influences that influence their choices. This is why smart marketers pay l

MidAmerican Printing

Nov 15, 2018
2 min

Tips For Launching A Successful Multi-Touch Marketing Campaign

Getting in touch with your customer base isn’t as simple as it used to be. Consumers have so many outlets pulling at their attention, from social media to TV commercials and magazine ads. It is increasingly difficult to pinpoint that sweet spot for marketing. That is where multi-touch marketing comes in. Instead of choosing a single marketing outlet, you transit your message via a multitude of marketing mediums. As your leading direct mail printer here in Chicago, we want to

MidAmerican Printing

Sep 25, 2017
2 min

Chicago Printer MidAmerican Printing Systems Invests In Next-Gen Digital Printing

Of the installation, Jerry Freund, President of MidAmerican stated, “For years we’ve had digital printing capability, now we’re seeing a growing demand for short run, fast turnaround, and personalized data color printing, to a volume where we began to explore options for increasing our capacity per shift while maintaining the high level of quality our customers expect. Putting the iGen150 into our line just made sense.” The leap ahead from the Xerox iGen4 to the iGen150 prov

MidAmerican Printing

Apr 9, 2017
2 min

Develop More Loyal Customers Through Integrated Marketing

Be Bold in Print In your marketing and advertising campaign, you have two paths to pursue–offline and online. While online campaigns are fluid and art and copy are easily changed, print is static and therefore takes more planning. Begin with the print advertising campaign by selecting your choice of print mediums, such as: Direct mail advertisements, i.e. postcards and sales catalogs Newsletters Brochures Posters Signage Door hangers Business cards Flyers Banners Notepads The

MidAmerican Printing

Jun 27, 2016
2 min

How Color Printing Companies Handle Self-Publishing

Self-publishing has exploded in the book industry, completely revolutionizing the system with ebooks and ereaders. You can literally write anything and set it up to be an ebook to sell online at places like Amazon. But what do you do when you are ready to bind your ebook? You’ll need to opt for the color printing Chicago offers for short-run printing. From Ebook to Printing a Book When you are printing a book there are quite a few steps to keep in mind throughout the process.

MidAmerican Printing

Mar 28, 2016
2 min

What Makes a Good Printing Company and How Do You Find One?

If your printing company provides you with quality, consistency and reliability, then why would you look for a new commercial printer? The most common answer is “I’m in search of the lowest cost.” Sure, we all want to save money. But at what cost? A quality printing company goes above and beyond. For this service, a company makes an investment into the customer. You might be able to shortcut a print job by going with the cheapest rate right now, but you are missing out on the

MidAmerican Printing

Jun 29, 2015
1 min

Use Personalization to Save on Postal Costs

Photo by Ged Carrol, Creative Commons License As marketers, we live in a world of never-ending postal rate increases. Fortunately, there are steps you can take to offset those costs. To make the value even sweeter, those steps can make your marketing more effective, too. Let’s look at a few of them. 1. Clean up your database. On average, businesses not using CASS address standardization find that up to 20% of their addresses are inaccurate or undeliverable (Experion). By usin

MidAmerican Printing

Jun 26, 2015
1 min

Interactivity Gets Results!

Photo by Michael Kappel, Creative Commons License There is a reason pet stores put kittens and puppies into open cages in the center of the main aisle. Customers who reach out and pet them are more likely to buy one. The same concept also works in print. People who interact with a printed piece are more likely to respond to its message. It’s why “create your own brochures” are so effective. It’s not only because the results are fully personalized to people’s needs, tastes, an

MidAmerican Printing

Jun 22, 2015
3 min

Hit a Grand Slam with 3 B’s in Trade Show Printing Ideas

As the summer months approach, it is trade show season in the Midwest. Vendors and customers are taking to the roads to seek out the latest products and services in the marketplace. Take advantage of this season by hitting it out of the ballpark with your marketing efforts. Using your favorite Chicago trade show printer services, your trade show booth will be stocked with business cards, brochures, bookmarks and the like. Professionalism counts, so put your brand out there wi

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3838 N. River Road

Schiller Park, IL 60176

Phone: (312) 663-4720

Fax: (312) 663-0680

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Since 1985, MidAmerican Printing Systems has been providing printing services to many of the region's largest businesses, organizations and institutions, in addition to a vast array of small businesses that exist in the community. A G7 certified printing company based in Chicago Illinois.

Open everyday 8AM - 6PM

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