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What Consumer Behavior Tells You About Marketing
The New Coke. Pizza Hut Low-Calorie Pizza. Earring Magic Ken. What do all of these have in common? They are products that consumers said...
MidAmerican Printing
Feb 8, 20202 min read
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Understanding Marketing Lists
If you’ve ever taken the time personally or hired interns to build your own list, you know what it takes to gather good data. Hunt...
MidAmerican Printing
Apr 5, 20192 min read
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Tips For Launching A Successful Multi-Touch Marketing Campaign
Getting in touch with your customer base isn’t as simple as it used to be. Consumers have so many outlets pulling at their attention,...
MidAmerican Printing
Nov 15, 20182 min read
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Snag Your Customer’s Attention from the Start
How to Create a Killer Catch Line Catch lines draw attention to the content you want to share with your customers. It is your first...
MidAmerican Printing
Nov 3, 20182 min read
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Market Directly To Your Customer With Variable Printing
Connecting with customers on a personal level is the ultimate goal for any marketing team. One way to do this is to avoid mass production...
MidAmerican Printing
Oct 29, 20182 min read
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Prepping for Print: Begin The Design
We’ve covered quite a bit on creative process and developing various campaigns, time to get back to our roots—print. Let’s assume you’ve...
MidAmerican Printing
Apr 24, 20182 min read
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Marketing Tips from Your Child’s Lemonade Stand
Retrograde to the days of your childhood, when lemonade stands didn’t involve lawsuits and city ordinances. Those, as most old timers...
MidAmerican Printing
Apr 5, 20182 min read
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Getting the Best Bang for Your Printing Dollar
The search for printing companies in Chicago often boils down to one issue, print quality. If you can save a few bucks, but your finished...
MidAmerican Printing
Aug 30, 20172 min read
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Develop More Loyal Customers Through Integrated Marketing
Be Bold in Print In your marketing and advertising campaign, you have two paths to pursue–offline and online. While online campaigns are...
MidAmerican Printing
Apr 9, 20172 min read
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How to Reduce Direct Mail Marketing Costs
Size Matters with Mailings In today’s marketing arena you have dozens of different options from which to choose your direct mail pieces....
MidAmerican Printing
Mar 10, 20172 min read
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Maximize Your ROI with Multichannel Direct Response Marketing
All too often we get mired in the search for the “silver bullet” of marketing and advertising; that one campaign or channel that will...
MidAmerican Printing
Nov 25, 20162 min read
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Conference Season Check: Have you looked at your brochures recently?
brochure printing and flyer printing. Don’t delay, start today! Printing Needs for Conventions When you attend a convention your printed...
MidAmerican Printing
Sep 12, 20162 min read
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Stay In Front Of Your Audience with Direct Mail Marketing
Flash Sales and Promotions Use mailing and fulfillment services in the best manner possible to ensure that your direct mail...
MidAmerican Printing
Sep 6, 20162 min read
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How to Develop Direct Mail Campaigns That Convert
Go digital. That’s the catch phrase of marketers in every single industry. Blogs, social media and email are the methods taking over the...
MidAmerican Printing
Jun 18, 20162 min read
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Print Boot Camp for Designers: Part 3- Moving from Screen to Print
Today in our third part of the Print Boot Camp for Designers we are completing the mission of designing for print. We have provided you...
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Feb 23, 20162 min read
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Print Boot Camp for Designers: Part 2- How to Choose Colors and Fonts
Welcome to our second post in the Print Boot Camp for Designers series. Today we are talking about designing for print, more...
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Feb 15, 20162 min read
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Print Boot Camp for Designers: Part 1 – Starting Your Design For Print
As a graphic designer your top priority is to create a stand-out illustration, image or cohesive content design that suits your...
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Feb 11, 20162 min read
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Creating Print Advertisements for Today’s Customer
Strong Statements For businesses hoping to strike customers on an emotional level, strong statements are the optimal method of direct...
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Jan 11, 20162 min read
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How to Fire Up Copy with Heart Melting Emotion
Connecting at the Heart Emotional copy generates heat in the heart of the reader. It gets their blood pumping. Your copy might stimulate...
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Nov 9, 20152 min read
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Does Size and Type Matter? Choosing the Best Fonts
Written word, what you are reading right this moment, has the power to evoke and to provoke. Considering the content is the first rule of...
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Oct 21, 20153 min read
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Since 1985, MidAmerican Printing Systems has been providing printing services to many of the region's largest businesses, organizations and institutions, in addition to a vast array of small businesses that exist in the community. A G7 certified printing company based in Chicago Illinois.
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