Conference Season Check: Have you looked at your brochures recently?
Updated: Feb 16
Printing Needs for Conventions
When you attend a convention your printed materials are your company’s voice. It is what will carry your marketing message beyond the convention doors. Make sure you speak professionally, clearly and appropriately by choosing the best print medium for your marketing message. Choose a professional printing service with which you can build a relationship. As no two companies are exactly alike, printing jobs for each of your conventions will vary in degree. However, your main message, color scheme and logo will remain intact. You want a printing company that can carry your company from convention to convention without deterring from your overall mission.
Brochures and Flyers
Hands down the best way to share your company’s information and message is via brochure and flyer printing. These handouts are expected at conventions. However, you want yours to stand out from the competition. Choosing the right weight, texture and color of paper is one aspect of this process. You also want to make things easier for you by going with a company that handles everything from the brochure printing process to the folding aspect.
Signs and Banners
Create a strong statement with your convention display. In addition to attracting an audience, a well stated sign will stay in their mind’s eye. The primary goal of any convention, whether it’s the season’s first or its last, is to get your message across to potential clients and customers. To make your signage work well for you, you need to hire a professional printing company. Stick with the same company that is doing your flyer printing and your brochure printing. You will reduce time spent getting your logo and business colors perfect on your banners and signs.
Swag is part and parcel to conventions. Everyone wants to give out ink pens, canvas bags, golf tees and sun visors. Join the club! Convention attendees love to sport freebies, and when these items feature your business logo, that equates to long-term advertising. Tack an order of promotional and specialty items onto your printing order when getting your other materials prepared for convention season.
Conference Season Check
Have you looked at your brochures recently? If you are ready to spur a sensational advertising opportunity, contact the pros of printing at MidAmerican Printing Systems in Chicago.
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