Snag Your Customer’s Attention from the Start
Updated: Feb 16
How to Create a Killer Catch Line
Catch lines draw attention to the content you want to share with your customers. It is your first impression and that moment when the reader decides whether or not to read on or toss your content to the curb. To make the very best of this opportunity, here are some tips:
Give your adjectives a booster shot. “Painful,” “blue,” “free” and “fun” are ok, but “repulsive,” “sapphire,” “gratuitous,” and “lively” are much more interesting. Go for interesting whenever possible.
Promise something out of this world, and then follow through with that promise. Once you’ve built up the reader’s expectations, you are responsible for fulfilling them. Do this effectively and you’ve earned esteem and trust for your business.
Use emotional words when you make promises, such as “life changing” or “making a difference.” Trigger people’s emotions and you’ve caught them right where you want them.
Your business needs a line of text that will draw the customer in at the start. To do this you need to summon the mission and goals of your business. Ask yourself these questions:
What kind of service or product do you provide?
How are your results measured, i.e. customer satisfaction, number of returning clients, length of customer relationships, etc.?
Do you provide a service or product that is one of a kind, and what makes it such?
Are you targeting a particular season, feeling, customer, attitude, experience, etc.? If so, this must come through in your catch line.
Sketching Your Lines
Once you’ve answered these questions write the answers across the top of a sheet of a paper in a row. Draw columns beneath each answer. Take five minutes per answer and brainstorm words, such as adjectives, that best describe each answer in a single word or phrase. Also look for words that give off the emotion or feeling you want associated with your answers. At the end of the five minute sessions you will have a substantial pile of words to use for creating your catch line. Circle five words from each group that you want to work into your line, and brainstorm some ideas of combinations until you find something that suits your needs. If you continue to stall with your catch line creation take a look at your competitors and see what they are doing.
Now that you have your catchy phase or memorable quote, let us help you get it to print and circulation!
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