
Snag Your Customer’s Attention from the Start
How to Create a Killer Catch Line Catch lines draw attention to the content you want to share with your customers. It is your first impression and that moment when the reader decides whether or not to read on or toss your content to the curb. To make the very best of this opportunity, here are some tips: Give your adjectives a booster shot. “Painful,” “blue,” “free” and “fun” are ok, but “repulsive,” “sapphire,” “gratuitous,” and “lively” are much more interesting. Go for int