Want to knock your 1:1 (personalized) printing campaign out of the park? Do more than personalize the document. Use your data to describe and predict. The process starts with understanding what your customers look like. Do a basic database analysis. What is their mix of ages, incomes, genders, … [Read more...]

If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about the recipient. But just dropping in data-driven content doesn’t guarantee success. Sometimes other factors can dull your results. Maybe the offer is great, but the design … [Read more...]

There is not doubt — we love personalized print. We love it because it works. What’s important, however, is understanding why it works. Personalized print doesn’t boost response rates simply because it’s driven by data. When you look at the case studies and Webinars for these campaigns, you will … [Read more...]

If you like multi-channel marketing, here is some good news. According to a survey conducted by WoodWing Software, you’re about to get more of it. In a survey of publishers, advertising agencies, and in-house marketing departments, WoodWing found that in terms of their marketing mix, 59% favor a … [Read more...]

It’s true—e-mail is inexpensive, easy to personalize and highly trackable. The trend however is toward cross media, with marketers using the best of multiple media to reinforce one another. But with the success of e-mail, some marketers might be tempted to jettison print altogether. Is this the … [Read more...]

QR Codes give shoppers and other consumers access marketing or product information from their mobile phones, but do consumers actually prefer them? Will they scan these codes when other ways to access the information are available? For many, the answer is yes! Let’s look at three real-life … [Read more...]

Everybody wants to go green these days. Did you know that one of the easiest ways to do that is to switch to digital and 1:1 printing? When you produce targeted, personalized, and on-demand documents using digital presses, you are greening your print marketing at the same time. First, when you … [Read more...]

Retail. Banking. Healthcare. Who do we trust more with our personal data? It all depends on who can give us more benefits. These are the conclusions of a survey of 5,000 digital consumers in five countries conducted by Infosys. The survey found that, of all global consumers, U.S. consumers are the … [Read more...]

1:1 printing. Personalized URLs. Multi-channel marketing. Today’s marketing strategy is a lot to absorb. Not surprisingly, when clients are transitioning from traditional marketing to personalized, on-demand, or multi-channel strategies, one of the questions we most often get is, “How do I learn all … [Read more...]

Is print still relevant in today’s world of ubiquitous electronic media? Yes! Here are a few reasons not to overlook when you are planning your next marketing campaign. 1. Print adds a dimension to the media experience not possible with digital media. Print is warm and inviting. You can create … [Read more...]