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Midmerican Printing Systems
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Got Name and Address? You Can Personalize More Than You Think

Updated: Feb 16, 2021

Personalized Mailers, Direct Mail Marketing

Personalized maps

Using just the recipient’s address, you can create personalized maps from their home to the desired location. Think event marketing and store openings. The recipient comes home an announcement of the opening of a new restaurant, new branch at the bank, or a new fitness club, along with the exact distance to the new location, a personalized map from their house to the location, and a discount for their first purchase.

Home targeting

Using address processing services, you can find out information about the person’s home you can use to personalize the message. Is it a single-family home? A townhouse? An older home? Older homes may need roofing and window replacements, while new construction might need landscaping or deck treatments.


With the right software, you can genderize your list, enabling you to add a gender field to your database. This allows you to customize the messaging, imagery, and product selection based on whether the recipient is male or female. Be sure to set up gender-neutral messaging and imagery for names that the software does not recognize or, like Bobbie or Leslie, that cross gender lines.

Need help getting the most out of your database? Call us to discuss your options: (312) 663-4720.

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3838 N. River Road

Schiller Park, IL 60176

Phone: (312) 663-4720

Fax: (312) 663-0680

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MidAmerican Printing Systems

Since 1985, MidAmerican Printing Systems has been providing printing services to many of the region's largest businesses, organizations and institutions, in addition to a vast array of small businesses that exist in the community. A G7 certified printing company based in Chicago Illinois.

Open everyday 8AM - 6PM

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