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Case Studies: Consumers Use QR Codes

  • Dec 9, 2013
  • 2 min read

QR Codes give shoppers and other consumers access marketing or product information from their mobile phones, but do consumers actually prefer them? Will they scan these codes when other ways to access the information are available? For many, the answer is yes!

Let’s look at three real-life examples:

1. One marketer sent a holiday card to its customers with an invitation to login to a personalized URL to select a charity to receive a donation in their name. Of those responding to the campaign, 11% chose to log in by scanning a QR Code rather than typing in the personalized URL.

2. An online educational institution serving the high school market wanted to boost enrollment. It sent a promotional campaign inviting students and their parents to log in to a personalized URL to learn more about online education and enter a sweepstakes to win an iPad2.  More than one-third (37%) of the logins came via QR Code.

3. In order to refresh its retail location, an herbal supplements and vitamin company wanted to find out what products and services its customers were looking for that might be missing from its existing mix. To find out, it sent a survey via personalized URL to nearly 20,000 contacts. QR Code scans accounted for almost 20% of all PURL visitors.

We could give lots more examples, but you get the idea. People love mobile, but they don’t love typing in long web addresses. If you provide them with a way to skip right to the content they are looking for, they’ll very likely to take it, especially when they are responding to a personalized URL campaign. That’s a huge benefit of QR Codes.

This can also lead to an elevated response rate to the overall campaign. Why? Because the easier it is to respond to a marketing message (including multiple ways to respond), the more responses you’re going to get.

3 Comments


Sawdah Salib
Sawdah Salib
Apr 22

The traditional word for pilgrimage is reminiscent of Surah Hajj Ayat 27, where Allah instructed Prophet Ibrahim (AS) to announce the Hajj to humanity. Since individuals from all walks of life still respond to the decision today, this verse emphasises the timeless message of unity and submission to Allah. The spiritual significance of the Hajj and the powerful tradition of religion passed down through the generations are profoundly reflected in Surah Hajj Ayat 27.

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Susan Batten
Susan Batten
Jan 28

Case studies are such a powerful way to dive deeper into consumer behavior and understand what really works. They remind me of how critical it is to analyze and structure information effectively, especially in academic research. When I was working on my own literature review, I came across the site https://literaturereviewwritingservice.com/ which helped me organize my findings and present them clearly. Just like a well-crafted case study can uncover valuable insights, having the right support for academic projects can make the whole process more efficient and impactful.

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Jake Norton
Jake Norton
Jan 28

Very interesting, thanks!

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