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High-Performing Companies Focus on Personalization

What makes a high-performing company a high-performing company? According to a survey of more than 1,000 marketers, it’s a focus on personalizing customer experiences and using metrics to drive the creation of their creative.

According to Adobe’s “Digital Roadblocks: 2014,” when asked about their most important success factors, marketers gave the following answers:

  1. Their CEO understands marketing (73%)

  2. Marketing is becoming more important to their company (81%)

  3. They are “completely” or “very” focused on personalizing customer experiences (63%)

  4. Data (metrics from ads, campaigns, website, and so on) is “strongly informative” in evolving their marketing creative (28%)

Great marketing doesn’t just happen. It’s a strategic efforts that involves creative, commitment, and effective use of data. Great marketing also starts with a commitment from the top. Just ask the best marketers around.

Need help combining elements of personalization and metrics-driven creative in producing your next print or multichannel campaign? Give us a call!

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3838 N. River Road

Schiller Park, IL 60176

Phone: (312) 663-4720

Fax: (312) 663-0680

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Since 1985, MidAmerican Printing Systems has been providing printing services to many of the region's largest businesses, organizations and institutions, in addition to a vast array of small businesses that exist in the community. A G7 certified printing company based in Chicago Illinois.

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