Getting in touch with your customer base isn’t as simple as it used to be. Consumers have so many outlets pulling at their attention, from social media to TV commercials and magazine ads. It is increasingly difficult to pinpoint that sweet spot for marketing. That is where multi-touch marketing comes in. Instead of choosing a single marketing outlet, you transit your message via a multitude of marketing mediums. As your leading direct mail printer here in Chicago, we want to

Know Your Audience Sending the right message can be difficult, with so many faiths, creeds, and secular influences represented by your audience.  While it may be easy to hand out a benign card such as “seasons greetings” on a red or green card, I’d say your audience knows you better already.  It’s okay to add a little personality and leverage your personal beliefs to offer up an encouraging note or blessing to your customer or peer.  Even if they don’t share the same worldvie

Of the installation, Jerry Freund, President of MidAmerican stated, “For years we’ve had digital printing capability, now we’re seeing a growing demand for short run, fast turnaround, and personalized data color printing, to a volume where we began to explore options for increasing our capacity per shift while maintaining the high level of quality our customers expect.  Putting the iGen150 into our line just made sense.” The leap ahead from the Xerox iGen4 to the iGen150 prov

Be Bold in Print In your marketing and advertising campaign, you have two paths to pursue–offline and online. While online campaigns are fluid and art and copy are easily changed, print is static and therefore takes more planning. Begin with the print advertising campaign by selecting your choice of print mediums, such as: Direct mail advertisements, i.e. postcards and sales catalogs Newsletters Brochures Posters Signage Door hangers Business cards Flyers Banners Notepads The

What to Publish in Your Magazine To begin decide what you will publish in your magazine. Here you can choose to make the magazine in a variety of formats: Product catalog General interest/ community magazine Article-heavy magazine with minimal product advertisement to showcase your expertise Calendar of events, i.e. for a child care facility, community center, zoo, etc. For a specific function or project, i.e. fundraising events A company newsletter in a magazine form Booklet

Self-publishing has exploded in the book industry, completely revolutionizing the system with ebooks and ereaders. You can literally write anything and set it up to be an ebook to sell online at places like Amazon. But what do you do when you are ready to bind your ebook? You’ll need to opt for the color printing Chicago offers for short-run printing. From Ebook to Printing a Book When you are printing a book there are quite a few steps to keep in mind throughout the process.