#DirectMail

MidAmerican Printing

Apr 5, 2019
2 min

Understanding Marketing Lists

If you’ve ever taken the time personally or hired interns to build your own list, you know what it takes to gather good data. Hunt online and in paper directories, business listings, reach out to companies, identify contacts, and sort that data into actionable lists. It takes time to do it right. When you spend a few hundred dollars on a list, should you have confidence that the same care was taken to ensure accuracy of capture, contacts were recently verified, and your em

MidAmerican Printing

Nov 15, 2018
2 min

Tips For Launching A Successful Multi-Touch Marketing Campaign

Getting in touch with your customer base isn’t as simple as it used to be. Consumers have so many outlets pulling at their attention, from social media to TV commercials and magazine ads. It is increasingly difficult to pinpoint that sweet spot for marketing. That is where multi-touch marketing comes in. Instead of choosing a single marketing outlet, you transit your message via a multitude of marketing mediums. As your leading direct mail printer here in Chicago, we want to

MidAmerican Printing

Feb 3, 2018
2 min

Designing Direct Mail Campaigns That Work

Don’t Be Too Wordy You have a story to tell, we get that, but please remember consumers have a short attention span when it comes to sorting the mail. Your opportunity to enrich and enlighten begins after they’ve responded to the small stuff. Grab their attention, give them the highlights, and give them a simple step to respond. Too much text on the page and an unclear call to action are the most common issues we see with new direct mail campaign designs. Focus on Value Im

MidAmerican Printing

Apr 9, 2017
2 min

Develop More Loyal Customers Through Integrated Marketing

Be Bold in Print In your marketing and advertising campaign, you have two paths to pursue–offline and online. While online campaigns are fluid and art and copy are easily changed, print is static and therefore takes more planning. Begin with the print advertising campaign by selecting your choice of print mediums, such as: Direct mail advertisements, i.e. postcards and sales catalogs Newsletters Brochures Posters Signage Door hangers Business cards Flyers Banners Notepads The

MidAmerican Printing

Mar 10, 2017
2 min

How to Reduce Direct Mail Marketing Costs

Size Matters with Mailings In today’s marketing arena you have dozens of different options from which to choose your direct mail pieces. You can go postcard or send out letters, flyers or newsletters. Want to get the most attention with the largest piece of mail? Opt for a large 9 x 12 inch manila envelope. Of course, that size will cost you substantially in comparison to letter packages. To ensure you aren’t blowing your budget in all of the wrong areas, use these guidelines

MidAmerican Printing

Nov 25, 2016
2 min

Maximize Your ROI with Multichannel Direct Response Marketing

All too often we get mired in the search for the “silver bullet” of marketing and advertising; that one campaign or channel that will flood your sales pipeline with new, quality leads. In most instances this feels like a futile experiment in advertising waste. In reality, your customers may be in EACH location and channel you’re targeting, however you’re just a puff of smoke in a forest fire of marketing material they receive on a regular basis. The answer may not be in th

MidAmerican Printing

Jun 18, 2016
2 min

How to Develop Direct Mail Campaigns That Convert

Go digital. That’s the catch phrase of marketers in every single industry. Blogs, social media and email are the methods taking over the marketing world. However, there is something to be said about the lack of staying power of easily deleted emails and short term social media. While marketing mediums are changing the goal of marketing remains the same: connect with customers in the most effective manner. While going digital is the quickest and cheapest form of marketing, dir

MidAmerican Printing

Jan 11, 2016
2 min

Creating Print Advertisements for Today’s Customer

Strong Statements For businesses hoping to strike customers on an emotional level, strong statements are the optimal method of direct mail marketing. Your goal is to hit them in the heart. Print advertising has long been the go-to medium for this method of marketing. That hasn’t changed; your customers have. Going the way of artistic expression, you can get away with a lot more in print marketing than you could even 20 years ago. For instance, this Running with the Nudes camp

MidAmerican Printing

Oct 21, 2015
3 min

Does Size and Type Matter? Choosing the Best Fonts

Written word, what you are reading right this moment, has the power to evoke and to provoke. Considering the content is the first rule of thumb with any printed verbiage. But when is the last time you took a look, a really good look, at the actual lettering of your printed message? Thousands of font options are at your disposal. In order to make the correct choice on size, color, shape and spacing you first have to consider your audience. Marketing and Vision Issues Cataracts

MidAmerican Printing

Oct 8, 2015
2 min

How to Fold Direct Mail for the Maximum Response Rate

US Postal Service Requirements Since the USPS will be the ones handling your direct mail prior to delivery, take into consideration their requirements for folding marketing materials. For starters, if you want to get the best rate on your bulk mailings, at a discount of 13 cents less per item, then it’s time to follow some folding rules. By mailing sans envelopes using newsletters or mailers, you can save a substantial amount. Here are the USPS folding requirements: The mail

MidAmerican Printing

Sep 15, 2015
2 min

Rock-Solid B2B Marketing Strategy

What’s your b2b marketing strategy? Get your message across to your intended audience. That is your mission. If you accept it wisely, your business will prosper. If you fail to achieve with your business marketing strategy you are back to square one, and 10 steps behind the competition. The major question on every marketer’s mind is “What should our B2B marketing strategy look like?” Digital Marketing Matters. You keep hearing that the new wave of marketing is through digital

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3838 N. River Road

Schiller Park, IL 60176

Phone: (312) 663-4720

Fax: (312) 663-0680

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Since 1985, MidAmerican Printing Systems has been providing printing services to many of the region's largest businesses, organizations and institutions, in addition to a vast array of small businesses that exist in the community. A G7 certified printing company based in Chicago Illinois.

Open everyday 8AM - 6PM

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