Getting in touch with your customer base isn't as simple as it used to be. Consumers have so many outlets pulling at their attention, from social media to TV commercials and magazine ads. It is increasingly difficult to pinpoint that sweet spot for marketing. That is where multi-touch marketing … [Read more...]
Market Directly To Your Customer With Variable Printing
Connecting with customers on a personal level is the ultimate goal for any marketing team. One way to do this is to avoid mass production of generic advertisements, newsletters and postcards. If you have yet to discover variable data printing, then this is your missing link to making the most of … [Read more...]
Designing The Perfect Holiday Card
It's that time of year again: fill up your calendar with holiday parties, shopping for gifts, work on closing a few more deals before the years' end, and of course, send out holiday cards to colleagues, customers, family, and friends. You've been down the road of store-bought cards before, and … [Read more...]
Chicago Printer MidAmerican Printing Systems Invests In Next-Gen Digital Printing
CHICAGO, IL, SEPTEMBER 25, 2017 — MidAmerican Printing Systems, Inc., a Chicago, IL-based commercial printing business announced the acquisition of a next-generation digital printing system enabling higher throughput, more accurate imaging, and lower operating cost than previous. This acquisition … [Read more...]
Develop More Loyal Customers Through Integrated Marketing
Establishing your brand is more than creating an eye-catching logo or using the right font. A solid brand and selling campaign requires a thoughtful integrated marketing approach. After all, you wouldn’t want your company logo to appear in a variety of color schemes, your business name to be in … [Read more...]
Selling Magazines or Magazines for Selling?
As you sit down to figure out your annual budget for next year consider the use of magazine printing. In addition to serving as a product catalog, a magazine is a walking advertisement for your business. It also sets you up as an expert in your line of work. Discover all that you have to gain by … [Read more...]
How Color Printing Companies Handle Self-Publishing
Self-publishing has exploded in the book industry, completely revolutionizing the system with ebooks and ereaders. You can literally write anything and set it up to be an ebook to sell online at places like Amazon. But what do you do when you are ready to bind your ebook? You’ll need to opt for the … [Read more...]
Discover Why Bill Printing and Mailing Isn’t a Lost Art
Notice how bill paying is evolving toward an online system. As a business you might think you can toss out paper copies of billing statements. No need to mail these anymore, so what’s the point in having a system for bill printing and mailing set up with Chicago printing companies? Stop right there. … [Read more...]
What Makes a Good Printing Company and How Do You Find One?
If your printing company provides you with quality, consistency and reliability, then why would you look for a new commercial printer? The most common answer is “I’m in search of the lowest cost.” Sure, we all want to save money. But at what cost? A quality printing company goes above and beyond. … [Read more...]
How Digital Printing Revolutionized Marketing
Digital printing has revolutionized the printing industry completely, from labor cost to finished product. Using digital printing, Chicago merchants can save money over traditional printing while getting a richly satisfying result in their finished products. In a large metropolitan area such as the … [Read more...]